On July 11, 2013, I walked through the campus of my alma mater, The George Washington University. I was on my way to the box office at the Kennedy Center for the Performing Arts. I stopped for a minute to look at two buildings that are special to me in Washington because of my past work: the Watergate office building and the Howard Johnson’s across the street which also figured in the break-in that led to the end of the Nixon presidency. A year ago, as a guest of the Washington Post, I attended a reception in the Watergate office building to mark the 40th anniversary of the break-in. I wrote about it in “Never Check Your Personal Integrity at the Door.”
I joined the staff of the then National Archives and Records Service’s Office of Presidential Libraries in 1976 while still in grad school. As a federal employee, then still an archives technician, I helped move the Nixon tapes and files out of the White House in 1977. (They were stored there after Richard Nixon’s resignation until the Supreme Court in June 1977 upheld a law making the official portions of them government property.) Then, as an archivist, I worked on disclosure review of the White House tapes and Special Files. Most of the 3,700 hours of White House tapes were still secret during my employment at the National Archives. It was our job to decide what the public could hear.
I specialized in Watergate “abuses of governmental power” among other topics. I didn’t know during my college years how linked my future would be with Watergate. And the challenges working with Nixon’s tapes would bring, including being “knifed” in a very Washington way! GWU purchased the Howard Johnson’s in 1999 and turned it into a dorm. You see the university’s name on the side of the building, one reason I stopped and took the picture.
Walking through campus could have been bittersweet. My late twin sister, Eva, and I took undergraduate and graduate classes there and received degrees together (1973; 1977). Eva worked at GWU as a Financial Aid Counsellor from 1973 to 1983 before joining me as an employee of the National Archives and Records Administration (NARA). Most of the treatment she received during the last year of her life, 2002, was at GWU medical facilities. But I pushed that aside as I walked through campus earlier this month.
Eva loved her job as a Supervisory Archivist and a team leader in NARA’s records national security declassification division. Even during the last year of her life, 2002, when I sat with her as she spent many hours receiving chemotherapy at GW’s medical facility, she worked from home as she could on unclassified NARA policy and procedural guidance. “As dedicated a NARA employee as can be found….” the Archivist of the United States said in a letter sent after her death.
I miss my sister very much. But as I walked through campus, my mind was on earlier times, when we were students there. Our undergraduate years were quite tumultuous. That wasn’t necessarily bad, however. For me, it was the beginning of awareness that people held diverse and nuanced views on many issues. And that if you listened carefully, you could see subtle differences among individuals who were not easily reducible to lazy stereotypes.
I myself was reduced to a stereotype once, when a passing student sneered at Eva and me, “You must be Republicans, you’re wearing dresses.” Sometimes we did, sometimes not. I ended up as the political Independent I am, of course. My longtime dislike of cartoonish reductionism and putting people in boxes due to presumed knowledge of them due to a few outwards characteristics began while I was a student.
I still remember coming on campus in May 1971 and smelling tear gas used overnight during anti-war demonstrations. In 1970, Eva sketched the audience at a meeting at which student activists spoke in the University Center (room 410-15). I like the lack of judgment in her rendering of her fellow students, she just drew them as the fellow human beings they were.
I also flashed back to the time I was walking through campus in the 1970s after I had started work at the National Archives only to have a student stop me and ask a financial aid question. I replied as politely as I could that I wasn’t the person he thought I was, that he needed to talk to my twin sister in Rice Hall, not me.
You see Eva at her desk in the Student Financial Aid office on campus in the mid-1970s. Yes, that is the same dress I wore to NARA in March 2013 for the reception for the opening of the “Searching for the Seventies” exhibit! We lived together and shared clothes; the commencement day photo above shows me wearing the same black and white dress. I no longer remember if it was hers or mine.
The photo on the wall of Eva’s office in Rice Hall is of the two of us with Senator Howard H. Baker, Jr., in whose office we worked in 1973 during the Watergate hearings. You see the entire picture in the Senator’s office at right, the story of how it came to be taken is here. On the desk? That’s King Richard III! Sis attended grad school while working for GWU, as a University employee, she got tuition benefits. Washington is a great place to do graduate studies. Eva did some of her research at the Folger Shakespeare Library.
I focused on happy times as I looked around the GW campus on my way to the Ken Cen box office. Some of the old buildings still are there, including Lisner Library, where I spent so many hours in the stacks between 1969 and 1977! I sketched the self portrait of my young, introverted, very bookish self in May 1973, my last month as a GWU undergraduate. Very serious, as I was on many of my photos then, too. Nowadays, I smile often, especially when I return to NARA.
If you look at the sign in the picture I snapped as I passed by a couple of weeks ago, you see the old library building now is Lisner Hall. Unpainted brick, as are its neighbor buildings, it was off white in color (as then were nearby Bell and Stewart Halls) when Eva and I were in school there in the 1970s. The photo of Eva across the street from what then was Lisner Library dates to May 1973, She snapped me the same day in 1973 by the Quad. Yes, those are double blossom Washington cherry trees, which I love so much!
Eva had a discerning eye. She sketched rarely as she grew older as she had less leisure time. Reading history, biography, and fiction remained hobbies for us both, however. You see Eva’s eye for catching the essence of those she observed in one of the few sketches she did in later years. Her drawing shows passengers waiting for a train in a Tube station in London, which we visited in 1980. Much the same style she used 10 years earlier in her sketch of her fellow students at the student center.
Eva brought that same keen eye to the workplace as a NARA Supervisory Archivist and as a team leader. She combined the ability to catch details of temperament and character in her subordinates and colleagues with the ability to focus at the micro and macro level on work processes. That’s harder than it seems and requires certain innate skills. Including understanding the role of trust. If you understand tech tools and processes but don’t know how to connect effectively with people, building trust can be a challenge.
After Eva died in December 2002, NARA published a tribute to her in its Staff Bulletin (February 2003). Neil Carmichael, a colleague and friend to us both, described Eva well when he said, “She was always available to her team members and even those who did not belong to her team sought her guidance on declassification issues because of her openness and experience. ” He added that she was “a joy to work with and a great office companion.” Eva’s former colleagues in GW’s Office of Student Financial Aid purchased a book in her memory; the memorial entry is in the Gelman Library’s online catalog.
Openness and experience. I thought of those words as I read a post by an expert on Social Media a few days ago. (Thanks to @jessewilkins for Re-Tweeting the link. When I subscribed to the records management listserv years ago, Jesse’s messages were the ones I occasionally referred to on the archivists’ listserv. Cool, smart dude.) The author made a pitch for organizations using social media, something many already are doing. (I’m at a point myself where I’m yearning to hear, “that’s 2 or 3 years ago, what’s next? What’s next?”) Yes, I’m thirsty.
I have no idea what a strapline is. And I might as well admit that I had to Google “skunk works” when I first read the phrase months ago (paging Cass Sunstein). And I’m not a fan of phrases such as “brand ambassadors” which comes across as pretentious bizspeak to me. But I like the spirit and vibe in a post at Ace Digital Comms called “Your organisation doesn’t need a social media expert, it needs its experts on social media.”
The writer noted that when it comes to “real brand value,” communications work best if you understand that “people trust people.” And recognize and demonstrate what I’ve found has been surprisingly easy for some functionaries to overlook. That an enterprise is made up of experts. Most of the people wouldn’t be working there if they didn’t have skills and knowledge (or the potential to develop) on which the organization relies.
And this part on “PR and Social Media ‘Gurus'” made me go, “oh yes!” Because a “guru” who doesn’t focus on experts instead of his or her own function will have trouble getting people to join the chorus. That’s pretty basic. Buy in (a much better term than “overcoming resistance”) comes down to respect for others, not selling one’s own value. People have to see themselves in the endeavor, not the person selling new tech tools. This is hard to do in organizations that value (or appear to value) “brag” and marketing and PR more than outcomes. It is especially challenging in organizations with complicated, multi-faceted and sometimes competing, even partially hidden, obligations.
The author explained,
“I like to think of myself as being pretty informed and creative when it comes to using social media for my work. So, basically, this post is an argument for why people like me aren’t very important. This post is… possibly putting myself out of work before I’ve even paid off my overdraft!
I work in PR though, there’s a great need for PR. But it can’t be about polishing turds, smartening up text to make press releases and pushing out stories on Facebook and Twitter. That’s old news. PR should be helping our experts to communicate well.
PR people are expert communicators, that doesn’t mean doing everything. It means helping, advising and providing intelligence for the organisation and to staff to help them do their jobs better.
To borrow a phrase from the splendid Dan Slee – we need to share the sweets. Let’s give experts the tools they need to show off their work.”
The money phrase in that for me? “Providing intelligence.” If you don’t understand the people with whom you are partnering (or the concept that you are there to serve and partner with them, not lord it over them), you can’t reach their hearts. Which is as important as reaching their minds. People trust people. It works internally as much as externally. Trust. It matters. And I trust the present Archivist of the United States (AOTUS).
So where would Eva be, if she still were working at NARA in what now is the National Declassification Center? I’ve come to know and trust and admire the Big Dude, aka AOTUS David S. Ferriero. David and I are pictured at the NARA Social Media fair in November 2011. I admire his capacity, he is sui generis. But there are people out at Archives II who never have met him. That often is the case with heads of federal agencies such as Ferriero.
I asked here earlier this year, “Would a young Ferriero succeed at NARA now?” Yes, I can ask that. Absolutely. My conclusion was that it was complicated. I explained in my post the technology and communications issues and how different people represent.
If she still were alive and working in Declass at NARA, Eva would be higher in grade than she was when she died in 2002. But I don’t know if she would know David. I told Ferriero in May that I think she would be ambivalent about the National Archives’ ongoing Transformation effort.
Eva was tech forward, she listened closely to her computer expert friends at NARA (such as Chuck Hughes), then spread knowledge to me and others. She definitely was an expert. She understood the declassification process and the context of the classified documents with which she worked. Eva read a lot of 20th century history, including about World War II. And she was as interested in people issues as I am. I used to talk to her about Total Quality Management in the early 1990s, what the ideals were, what it was like for organizations that tried to put it into practice in Washington.
And, of course, Eva and I often talked about leadership. Some of the ideas I formed due to my experiences working with the Nixon tapes and then taking a beating when I was called as a federal witness came from talks we had as we walked after work. I spelled out some of the leadership and managerial lessons in an early post here, “Avoiding Embarrassment” (December 29, 2010). I aimed my conclusions generally at NARA, little realizing then that David Ferriero read my blog. I wouldn’t get to know the Big Dude until May 2011 or meet David Ferriero until June 29, 2011.
NARA’s present use of Social Media? I’ve been thinking about it as I’ve looked at the Social Media presence of other archives. I like what GWU has done with its @GWUarchives Twitter feed. A lot of good historical knowledge shared with a sensible, engaging tone.
I rarely @ USNatArchives, I like to keep its feed clear for followers who have questions for it. When I mention the National Archives on Twitter, I go out of my way not to @ it but instead say NARA, or A1, or A2. And I don’t use hashtags for NARA events because I’m mostly just sharing my own profound joy these days at being at them. But once in a while I do engage with the agency’s Social Media staff.
Interestingly, most NARA employees steer clear of the public feed of the agency. I rarely see them tweet corrections or advice. From what I hear, the reasons vary. Some people do keep an eye on what is going on. There are many contributors to what goes out. It take a lot of staff expertise to put together some of what NARA blogs about or shares on Tumblrs.
Other employees and officials are too busy to look at what the PR side of NARA is doing. Some view Social Media and digital issues as internally “third rail” at NARA and best avoided so as not to get on the wrong side of the Powers That Be. Still others look at the feed and think “nothing to do with me.”
NARA faces challenges in Social Media because its potential audience is so diverse and large. It ranges from K-12 students and their teachers to journalists to scholars to advocacy groups. I thought about that Friday morning when I saw @USNatArchives tweet about a GIF of the Berlin Airlift and apply the hashtag #WWII. But World War II was long over by then. Eva wouldn’t have let that go, I decided. To her, the hashtag would have made NARA seem uncaring and distant from its core mission, one dependent on historical accuracy.
I also had in mind a friend at NARA who once tweeted that David Ferriero just wants to be hip. And another who said AOTUS doesn’t care what NARA puts out, just as long as NARA is demonstrating use of Social Media. In both cases, I argued that such perceptions are unwarranted, even unfair. I get why people may think that but it just isn’t so. Such perceptions certainly don’t come from David!
So I tweeted a correction as gently as I could.
@USNatArchives 6:55 AM – 26 Jul 13
Candy bombs away! Some #gifs celebrating “Operation Little Vittles” http://ow.ly/nkJhO #kids #food #WWII @usairforce
MK–@NixoNARA26 Jul
@USNatArchives @usairforce Rather than hashtag #wwII, how about #coldwar?
Are we supposed to let these things go? Suggest changes? To what extent can we be ourselves in interacting with NARA on Twitter? Should we factor in the Washington need to save face? (Despite assertions that “we all speak,” this really is complicated.)
If we focus on historical accuracy, are we at risk of being dismissed as old fashioned, “resistant to change?” I decided, Social Media use is important to NARA still but that doesn’t mean I can’t speak up.
What most influenced me was the fact that I trust David Ferriero and others in NARA leadership positions whom I know — in person. If I hesitate to Tweet to @USNatArchives, I’m telling those in the agency who wave me off and say “third rail!” that they are right. And I don’t believe they are. And you shouldn’t trust the man in charge but worry that his subordinates are not open to engagement and learning. At least, not until you try it. Nothing ventured, nothing gained. So I tweeted. No reply but the right hashtag that I suggested was used in later tweets by the agency.
But I also thought about the article I had just read. How we represent in Social Media matters a lot. People trust people. As true now as when Eva worked at NARA. And when I did from 1976 to 1990. Comms tools change. But behind them still are human beings. Which means getting to the heart of the matter is less complicated than it seems. A good heart, a discerning eye, the ability to sort through what you see and focus on the core is as important now as then.
Some things change, some things never will.






























