Britney Spears launches her new mobile game American Dream with company that developed Kim Kardashian Hollywood
Britney Spears has followed in Kim Kardashian's footsteps with a new mobile game.
Britney Spears: American Dream was released on Tuesday, and lets fans follow in the pop star's footsteps as they compete to climb the charts.
The 34-year-old 'mentors' players on the way to the top, as they record singles, videos and deal with rival pop stars and other players to try to reach #1.
Be like Brit: Pop star Britney Spears has released her new American Dream mobile game, after teaming up with Glu Mobile, the company behind Kim Kardashian Hollywood
The new game was designed by Glu Mobile, which also created Kim's lucrative hit Kim Kardashian Hollywood.
It casts players as a budding pop star who must amass a fan base in order to eventually duet with the 'I'm a Slave 4 U' singer.
American Dream includes Britney's music and clips from the star, and lets players design album covers.
The game maintains the same look as 'Kim Kardashian: Hollywood, which launched in 2014 and reportedly earned $200 million last year.
Chart topper: Players can record songs and design their own album covers as they compete to reach #1 on the charts
New look: Britney showed off her game avatar as she announced its launch on Tuesday
While both games are free to play, users make in-app purchases as they build up a wardrobe.
Britney shared a picture of her blonde avatar on Instagram as she announced the new game's launch on Tuesday.
'Become the next #AmericanDream,' she wrote. '@thebritneygame is now on the App Store and iTunes.'
The game lets fans live Britney's lifestyle, eating at her favorite restaurants, staying in her mansion and performing at Planet Hollywood, where the 34-year-old has her Piece Of Me residency.
Fans can also record and release songs and plan album covers as they try to make it in showbiz.
Center stage: The game also gives fans a taste of what it's like to perform in Las Vegas, where Britney has her Piece Of Me residency at Planet Hollywood Resort and Casino
The Womanizer singer's new game comes as more celebrities are trying to cash in with mobile games.
'Britney's demographic is a bit older, and we wanted to incorporate music more than the other games,' said Glu President and CEO Niccolo de Masi.
Despite the success of 'Kim Kardashian: Hollywood,' Glu hasn't matched that game's success.
A spin-off starring the Jenner sisters fizzled on Apple's charts after 'Kendall & Kylie' initially debuted at No. 1 in February.
Trendsetter: Glu Mobile also created Kim Kardashian's hit game and has deals to launch games with Taylor Swift and Nicki Minaj
And Katy Perry's game from Glu wasn't as sweet as the Kardashians' efforts - 'Katy Perry Pop' never even cracked the Top 100.
But that string of flops may end, as Taylor Swift and Nicki Minaj have also signed on to create games with the company.
In addition to launching American Dream, Britney has been hard at work on rehearsals for her upcoming Billboard Music Awards performance on May 22.
She shared a photo of her with her backup dancers on Instagram on Tuesday.
'Another hot day at rehearsals! Whoop whoop!' she wrote, adding a flame emoji.
Work: Britney shared a photo with her dancers as she prepared for Sunday's Billboard Music Awards performance
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