Media & Marketing

A slide in the share of young adult smokers who choose Marlboro cigarettes has been arrested by Philip Morris’s introduction of a lower-priced alternative to its traditional Reds.

Time Inc. rejected two overtures from Edgar Bronfman Jr. and Access Industries that offered at least $18 per share for the country’s largest magazine publisher, according to people familiar with the matter.

AT&T said its internet-based television service DirecTV Now will go on sale this week and cost between $35 and $70 a month based on the package of channels that customers select.

IHeartCommunications Inc., a unit of radio giant iHeartMedia Inc., is seeking debtholder consent to the amend the terms of certain notes in connection with potential exchange offers.

Art Peck has seen seven straight quarters of lower sales as the company battles to stay on top of trends; creative directors as ‘false messiahs.’

Americans jumped on holiday deals over the weekend, but a larger slice of their spending migrated online, often through mobile devices, highlighting the high-wire act that faces retailers tethered to stores.

Toy makers flood the market with junior-size battery-operated sports car knockoffs with multiple speeds, slick paint jobs, working headlights, horns and leather seats.

Retailers looking to convey their brand identities are increasingly embedding themselves with master storytellers: Broadway shows.

Walt Disney Co.’s “Moana” sailed to a hit $81.1 million at the box office over the five-day holiday weekend. The estimated gross is the second-best five-day Thanksgiving opening of all time, behind Disney’s “Frozen.”

AT&T will unveil its long-promised over-the-top video service Monday as the company attempts to get a foothold in the future of how Americans watch television.

Teen retailers have taken a beating in the past year as young consumers eschew uniformity and turn to lesser-known or fast-fashion options.

Walt Disney Co. has another holiday-season hit on its hands.

Amazon.com has been in talks for live game rights with the National Basketball Association, Major League Baseball, the National Football League and more.

A new study reopens a debate over whether Google’s search results lean liberal, a bias that could influence public opinion.

‘Fantastic Beasts and Where to Find Them’ had no trouble finding first place at the box office this weekend, if not in as magical a fashion as some expected.