CMO Today

Millennials in the workplace are having a profound impact on how organizations recruit and retain employees. Today, an open talent network is replacing the long-term tenure model of employment. Mike Fucci, chairman of Deloitte LLP, discusses why it’s important for CMOs and other leaders to sponsor young professionals in order to develop future leaders.

A rewarding customer experience (CX) is table stakes for today’s marketers. Yet while many organizations are investing heavily in CX, they often struggle to improve and personalize it in a systematic, measurable way. To make their efforts more effective, companies may have to rethink customer value and use real-time analytics to drive continual improvement.

Risk traditionally hasn’t been within the purview of CMOs, but in today’s technology-driven business environment, brands are more vulnerable than ever. Working with their C-suite counterparts, CMOs can follow leading risk management practices to plan for and, ideally, avoid damaging incidents.

Banks have invested heavily to improve the customer experience, but most have done little to innovate their pricing strategies. New research from the Deloitte Center for Financial Services reveals some clear advantages to adopting a value-based approach to pricing, and some tips for getting started.

Shoppers plan to spend as much online as they do in stores this year—an e-commerce milestone, according to Deloitte’s 2016 Holiday Survey. Many expect to use digital and traditional channels in combination, indicating a need for retailers to provide seamless omnichannel shopping experiences that meet consumers’ high expectations.

Corporate accelerators—programs that enable companies to invest in and nurture start-ups—are gaining steam as an innovation tactic, with more than 105 launching globally in the past three years. While the model is still maturing and will continue to evolve, it’s one that could give CMOs and their C-suite counterparts exposure to breakthrough ideas and technologies.