CMO Today
Facebook Planning to Shut Down its Ad Exchange
By Mike Shields
Facebook is planning to shut down its ad exchange product, FBX, which lets ad tech companies buy desktop ads on behalf of marketers. The tech giant is focusing more on mobile ads and its growing Audience Network.
Mic CEO Says All Advertising Will Be Branded Content
By Jack Marshall
The Millennial-focused media company is betting heavily on branded Web content, and hopes it will help drive it to profitability in the next 18 months.
Business Insider Launches ‘Insider’ Lifestyle Website
By Lukas I. Alpert
Business Insider is introducing a website for its Insider lifestyle content, which until now has only be distributed on social media platforms like Facebook and Snapchat.
Florida Judge Denies Gawker Motion for New Trial in Hulk Hogan Case
By Steven Perlberg and Rolfe Winkler
A Florida judge denied Gawker Media’s motion for a new trial in the Hulk Hogan sex-tape case, as reports surfaced that a Silicon Valley billionaire has helped finance the professional wrestler’s lawsuit.
New York Times to Offer Buyouts
By Anne Steele
New York Times said it would open up a voluntary buyout program at the end of month, as the publisher continues to struggle with declining print and digital advertising.
CMO Today: Hulk Hogan Hasn’t Been Fighting Gawker Alone
By Steven Perlberg
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Vice Media Promotes Josh Tyrangiel to Oversee Global News Amid Reorganization
By Lukas I. Alpert
Vice Media has promoted Josh Tyrangiel to oversee the company’s entire global news operations, while also cutting about 15 jobs as part of the news division reorganization.
How One Social Network Is Trying to Win Over Ad Blockers
By Mike Shields
The fast-growing, image-centric Web community Imgur is trying to win over ad-averse millennial males with custom ad units. But some wonder whether this ad approach can scale.
Google to Increase Size, Frequency of Ads
By Jack Nicas
Alphabet’s Google said it will increase the size of ads that run atop search results and expand ads on Google Maps in an effort to avert slowing revenue growth.
Twitter Tweaks Will Make 140-Character Limit Roomier
By Yoree Koh
Twitter Inc. is sticking with its signature 140-character limit, but the allotment will start to feel a bit longer soon.
Comcast Sued by Viamedia for Monopolization of ‘Spot’ Cable Ad Sales Market
By Shalini Ramachandran
Viamedia Inc. has filed a lawsuit against Comcast Corp., alleging that the cable giant violated antitrust law through its business practices in the $5 billion local cable advertising-sales market.
Featured
Viacom CEO Files Suit to Block Changes to Redstone Trust
Viacom CEO Philippe Dauman and a board member have filed a lawsuit challenging their dismissals from the trust overseeing Sumner Redstone’s $40 billion media empire.
Helping Bosses Decode Millennials—for $20,000 an Hour
Millennial issues have become a source of income for a host of self-anointed experts who say they can interpret young workers’ whims and aspirations. 257
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FDA Seeks to Redefine ‘Healthy’
The Food and Drug Administration is kicking off a review of the 1990s official definition of “healthy” at the urging of food companies and lawmakers. 137
Redstone Suit Over Mental Competency Tossed Out by Judge
The lawsuit trotting out salacious personal details about media mogul Sumner Redstone is over, but the drama at his $40 billion entertainment empire may be just beginning. 61
Videotaped Deposition of Sumner Redstone Airs in Competency Case
The judge in mental competency case of media mogul Sumner Redstone asked for briefs on a motion to dismiss after viewing videotaped deposition on Friday, and said he would consider them over the weekend.
Sumner Redstone Drama Heads to Court Climax
The legal battle over media mogul Sumner Redstone’s mental competence, which for months has transfixed Hollywood and Wall Street with its salacious details and personal rivalries, heads to court in the coming week.
