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Uber Looks to Rev Up in Japan

Uber’s Japan arm is running pilot ride-hailing programs to expand beyond food delivery

TOKYO—Uber Technologies Inc., mostly blocked from operating its core ride-hailing service in Japan, is searching for alternate routes to profit in the world’s third-largest economy.

The company is trying to link up customers with licensed taxi drivers—instead of the private car owners it relies upon in the U.S. Uber is using limited exemptions to operate a U.S.-style service in rural areas that lack access to public transport. And on...

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