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Pernod Ricard to Sell FRÏS Vodka Brand to Sazerac

Deal marks second sale to Sazerac by French spirits maker as it refocuses its brand portfolio

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Pernod Ricard SA has agreed to sell its Danish vodka brand FRÏS to Sazerac Co. as the French spirits maker continues to refocus its portfolio.

The deal to sell FRÏS for an undisclosed amount marks Pernod’s second sale to Sazerac: The company earlier this year sold its Paddy Irish whiskey brand to the New Orleans based Sazerac in a bid to focus...

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