On May 11, 2016, Google "finished" rolling out its second mobile rankings update. Today we're publishing the results of our study to measure the impact of this new algo update. Google's first mobile update was a big one, was this one as significant?To find out, we took a baseline measurement of over 18,000 mobile queries between … [Read more...]
Why Mobile Is the Real Digital Marketing Battleground – Here’s Why #70
For years, having a desktop browser website was more than enough as your home base on the web, but the real battleground for the future is mobile. In this episode Eric Enge and Mark Traphagen explain why, and give you tips on how you can win the mobile battle. (Transcript and all links mentioned below the video.)Don’t miss a single … [Read more...]
Google’s Gary Illyes on Emerging Search Trends – Virtual Keynote 1
IntroductionOn February 11th, 2016 I had the opportunity to do a live video event with Google's Gary Illyes and we took on a wide variety of topics in Search and SEO. We then had Mark Traphagen lead a 30 minute Q&A session in which we took questions from the audience.Our second Virtual Keynote with Gary Illyes, focusing on SEO … [Read more...]
Mobilegeddon and the Future of SEO
We're eight months into the Google mobile-friendly ranking update popularly known as "Mobilegeddon." How much has changed? What is the future of mobile SEO?During his recent presentation to Boston-area marketers on "The Future of Digital Marketing and SEO," Stone Temple Consulting CEO (and lead co-author of The Art of SEO) Eric Enge … [Read more...]
Why Should Web Publishers Consider Mobile Apps? – Here’s Why with Mark & Eric
More and more people are using smart mobile devices. That means an increasing amount of people will be accessing content on mobile apps.In this episode of Here’s Why, Mark & Eric rundown the fascinating insights of Google’s Webmaster Trends Analyst Mariya Moeva. Mariya told us the benefits that mobile apps can bring for a … [Read more...]
Your Mobile App Questions Answered With Google’s Mariya Moeva
Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps directly.Eric Enge … [Read more...]
Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank
UPDATE (16 March 2016): As reported by SEMPost, Google plans to increase the ranking effect of their mobile-friendly algorithm update, probably some time in May 2016. Our study below shows how much impact the initial update (in May 2015) had, especially on non-mobile-friendly pages. Google has said the new update will use the … [Read more...]
Google’s Gary Illyes Discusses Mobile as a Ranking Factor
SPECIAL ANNOUNCEMENT! Live Virtual Keynote Online Event: Google's Gary Illyes with Eric Enge of Stone Temple Consulting. February 11, 2016, 1pm EST. Register now (FREE!) to be alerted of the event and submit your questions for Gary Illyes!Google's Gary Illyes recently was gracious enough to answer questions about the new "Mobile … [Read more...]
Mobile SEO with Google’s Pierre Far
Pierre Far is one of Google's experts on the mobile web. He was gracious enough to answer some questions on how online publishers can prepare for an increasingly-mobile web. We have all seen that the use of mobile is exploding. Yet publishers have been slow to fully optimize their sites for this new web experience. One thing Pierre … [Read more...]
Mobile Integration with comScore's Diran Hafiz
Key Points The adoption rate of mobile devices is off the charts. There are about 120 million smart phone devices in the United States and between 40 to 45 million tablets. The Television and Video Game industries are offering increasing amounts of supplemental content optimized for mobile devices broadly to encourage … [Read more...]
Two Exercises for a Simple, Real-Life Mobile SEO Audit
Mercedes made headlines recently with their revamped mobile site. The good news is that they were able to increase mobile traffic 85% year to date, and 170% over last year. The bad news is that when I looked at their revamped site it was evident that they didn’t account for SEO as part of the redesign, and could have driven mobile … [Read more...]
Mobile SEO, Which is Better: Same URL or Mobile Subdomain?
http://www.youtube.com/watch?v=QNOGRMGDIqs Full Transcript Eric Enge: My name's Eric Enge. I'm the CEO and Founder of Stone Temple Consulting. We're a general purpose internet marketing optimization firm that does pay-per-click, SEO, social media, and various other things to help people increase their sales and traffic from … [Read more...]
Mobile SEO Tips and Tricks with Cindy Krum
Cindy Krum December 5, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Transcript … [Read more...]