Mark Traphagen is our Senior Director of Marketing and leads STC’s marketing team.
He came to Stone Temple Consulting as an already successful “bootstrapped” personal brand. Over the five years previous his reputation in the search marketing industry had grown exponentially.
With over 140,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on our own blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
Mark resides in Durham, North Carolina, where he plays in a Dixieland street band and performs at competitive storytelling events.
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Mark Traphagen’s Most Influential Content:
- The Rise and Fall of Google Authorship for Search Results (15,400 shares) – co-authored with Eric Enge
- Ello: The Complete Guide to the Ad-Free Social Network (7,100 shares)
- Does Social Media Affect SEO? (4,300 shares)
- Will Google Bring Back Google Authorship? (3,800 shares)
- The New Google Plus: Will Tighter Focus Lead to Success? (3,300 shares)
- The Future of Digital Marketing and SEO: 2016 and Beyond (1,500 shares)
Image credit: Matt Siltala