Did you know you could be cannibalizing the SEO effectiveness of your site's important keywords? In this episode of our Here's Why digital marketing video series, Art of SEO lead author and Stone Temple CEO Eric Enge helps you understand what keyword cannibalization is, how to detect it, ... Read More >
Why Metadata Matters for SEO – Here’s Why #124
Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here's Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO.Don’t miss a single episode of Here’s Why ... Read More >
Semantic Search and SEO: Everything You Need to Know
In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others ... Read More >
Why It’s Time to Move Beyond the Traditional Marketing Funnel – Here’s Why #123
It turns out that the traditional marketing and sales funnel is no longer a complete picture of how people decide what to buy and whom to buy from in the digital age. In this episode of our popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains the ... Read More >
Why Facebook Paid Social Builds Organic Reach – Here’s Why #122
Most Facebook Page owners complain about being forced to "pay to play" to get their content seen. But could it be a blessing in disguise? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen reveals a little-known extra benefit of regular ... Read More >
How Long Until Google Honors My Website Changes? – Hardcore Marketing
Pants Guy cut out a large number of low-quality pages from his ecommerce website, based on recommendations from Stone Temple’s video “How Many Pages Should My Website Have?", hoping to increase his website rankings. He was disappointed when his extensive changes didn't seem to have any ... Read More >
Why Your Site Structure Matters for SEO – Here’s Why #121
Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here's Why digital marketing video series, Stone Temple's Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective.Don’t ... Read More >
Why Voice Command Usage on Smartphones Is Growing – Here’s Why #120
It's getting easier all the time to do the things we want to do with our smartphones by talking to them, instead of typing in commands. But how comfortable are people with using voice commands, especially out in public? In this episode of our popular Here's Why digital marketing video ... Read More >
Featured Snippets: New Insights, New Opportunities
Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I'm also going ... Read More >
Why One Little-Known Factor Can Explode Your Youtube Channel – Here’s Why #119
Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But do you know the most powerful YouTube ranking signal of all? In this episode of our Here's Why digital marketing video series, we explain why optimizing for just one ... Read More >
