One fascinating area of search is the process by which search engines break down the content of a search query and figure out how to process it. In my search to learn about this I was given the opportunity to chat with Bing's Andy McGovern about how they looked at this challenge. The following Q&A captures the bulk of … [Read more...]
5 Keys to Improving Search Rankings with Duane Forrester of Bing
Bing's Senior Product Manager for Webmaster Outreach Duane Forrester sat down with Stone Temple Consulting CEO Eric Enge to share the order of priorities he recommends to webmasters wanting to improve their search rankings. Eric Enge: When a publisher comes to you and says, "What should I do to improve my SEO in rank well … [Read more...]
Graph Search & Social Search With Bing's Stefan Weitz
Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook than they had … [Read more...]
Stefan Weitz on Quora Integration and Social Data Sets
http://www.youtube.com/watch?v=hhHLTmSHPW8 Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate … [Read more...]
Stefan Weitz Interview
Stefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft's product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and … [Read more...]
Stefan Weitz Discusses the True Value of Social Signals
http://www.youtube.com/watch?v=QqGvkEGk_oA Key Points From The Interview Bing's goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people's heads. Now, they are publicly expressing this information in … [Read more...]
Bing’s Phoenix Update in Detail with Duane Forrester
Webmaster Tools has been a feature that hasn't seen too much evolution or growth in recent years, until now. In this interview, Bing's Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is … [Read more...]
Duane Forrester Interview
Webmaster Tools has been a feature that hasn't seen too much evolution or growth in recent years, until now. In this interview, Bing's Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools.Key PointsThe Phoenix update is centered around two major themes. One is user experience … [Read more...]
The Future of Search and Social Integration, Interview With Andrew Shuman
An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some of the key points … [Read more...]
adCenter’s Mantra: ROI on Time Spent, Interview With Rathna Sharad
Key Points from Interview with Rathna Sharad The first person I met with during my week at Microsoft in January was Rathna Sharad. This was a great start because she set the tone for all of the interviews I did. In the discussion below you will see key insights into the thinking behind the overall adCenter strategy. Here are some … [Read more...]
Author Authority and Social Media with Bing’s Paul Yiu
best mac antivirus software Key Points from Interview with Paul Yiu Tons of discussion in here about how social media can impact search results. While the author authority discussion is near the end I am going to highlight it first here (Twitter was the specific social network discussed), because there is a LOT of confirmation of … [Read more...]
Bing’s Approach to Social Media and Author Authority
Paul Yiu is the Principal Group Program Manager for Bing Social Search. The team works on integrating social content, such as Twitter and Facebook, to improve search quality and making the experience more personally relevant. Prior to joining the Bing team, Paul was at Yahoo working on Web search and mobile search, most recently as … [Read more...]
How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz
what s the best antivirus software Key Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing's … [Read more...]
Cool New Quality Score Metrics from AdCenter
adobe creative suite 6Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current developments with Microsoft adCenter. Today's post will review the main items we talked about and what they mean for adCenter advertisers. New Quality Score Data Provided 1. Historic Quality Score … [Read more...]
Ping Jen Interviewed by Eric Enge
Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which helps advertisers optimize their campaigns and increase their competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping was a Business Administrator at University of … [Read more...]
adCenter Quality Score Defined, with Bing’s Ping Jen
Duane Forrester is a Sr. Product Manager with Bing's Webmaster Program. Previously, he was an inhouse SEM running the SEO program for MSN. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn … [Read more...]
Ping Jen Interviewed by Eric Enge
Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which helps advertisers optimize their campaigns and increase their competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping was a Business Administrator at University of … [Read more...]
How Bing Uses CTR in Ranking, and more with Duane Forrester
Key Interview Points Let me start you with the big ones up front. This interview had two startling parts to it. These were: The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. In fact you can pretty much … [Read more...]
Danny Sullivan on Google+, Facebook, Twitter, Social and Search
Published: August 8, 2011 Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider … [Read more...]
Stefan Weitz Interviewed by Eric Enge
Stefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft's product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and … [Read more...]
Eric Interviews Microsoft’s Mikko Ollila
When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it. Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The affect is … [Read more...]
Mikko Ollila Interviewed by Eric Enge
Mikko Ollila is a senior product manager working on Bing Local. He is responsible for defining the value proposition and driving the business strategy for Local Search. Ollila first started working at Microsoft Corp. in 2006 with Microsoft Dynamics as a product manager overseeing supply chain ERP offerings. He joined Bing in 2007, … [Read more...]
Latest Interview: Microsoft’s Dr. Scott Prevost – Comment Here
This week I am publishing a recent interview with Microsoft's Dr. Scott Prevost. Scott is the principal development manager in the Powerset group at Microsoft. I used this discussion to get some insight into what Powerset is about, and how Microsoft intends to use it as a part of their core search technology in the future. Powerset … [Read more...]
Microsoft’s Scott Prevost Interviewed by Eric Enge
For over a decade, Dr. Scott Prevost has worked to bring natural language processing technology to the marketplace. As a graduate student at University of Pennsylvania, he developed theoretical models of prosody for synthetic speech, as well as technology to generate dialogue for autonomous agents. In post-doctoral research at the … [Read more...]
Angus Norton Interviewed by Eric Enge
Angus Norton is the Senior Director, Live Search, at Microsoft Corporation. Angus previously has had several other roles at Microsoft, including: Senior Director, Developer Platform Evangelism, Director, Windows Mobile, and Group Product Manager, Enterprise Servers & Tools. Angus was one of the few that has won the Microsoft … [Read more...]
Latest Interview: Angus Norton of Microsoft
This week I am publishing a recent interview with Microsoft's Angus Norton. We start by exploring the recent Silk Road initiative announced by Microsoft at Pubcon 2008. After that, we spend some time speaking about Microsoft's initiatives in search moving forward, and their plans to improve their market share in the future. Check … [Read more...]
Nathan Buggia Interviewed by Eric Enge
Nathan Buggia is the Lead Program Manager for the Live Search Webmaster Center, Microsoft's suite of tools designed to help web publishers get better results from Live Search. Buggia has overall responsibility for all the Webmaster Center Tools, Community and evangelism within the search marketing industry. Previously, Buggia spent … [Read more...]
Latest Interview: Microsoft’s Nathan Buggia
Our interview this week is with Microsoft's Nathan Buggia, the Lead Product Manager of the Live Search Webmaster Center. We go into the Live Search Webmaster Tools in depth. It's a great product, and provides a lot of useful diagnostics. As Nate points out early on, these diagnostics should be helpful in understanding how all … [Read more...]
Ziya Genceren Interview
Ziya Genceren is a Group Product Manager at Microsoft, responsible for running the product management team for local, mobile and mapping search technology. He has been at Microsoft for three years, initially joining the product management team for Microsoft communication services products like Windows Live Messenger, Spaces, and … [Read more...]
Brad Goldberg Interview
As General Manager of the Search Business Group, Brad Goldberg is responsible for product management, product planning, and marketing for Live Search. This includes current and future versions, and spans all search verticals like Local and Image Search, as well as customer segments including consumer and enterprise. Prior to this … [Read more...]
Microsoft Blocking Ads Targeted at Hispanics?
I received an interesting tip from the folks at QuieroLatino.com, a Latin dating site. According to this post on their site Microsoft AdCenter won't accept Spanish ads or ads that go to pages with Spanish on them. To clarify this a bit further, the issue appears to be with running these types of campaigns in the US itself. Here is … [Read more...]
Latest Interview: Microsoft’s Mike Nichols
This week's interview is with Mike Nichols of Microsoft. It was an intriguing discussion about image search, Microsoft's new video search, and celebrity search. Read the interview to see what I learned in the discussion, and if you would like to comment on the interview you can do that below. … [Read more...]
Eric Enge interviews Live Search’s Grad Conn
As senior director, product marketing, Grad Conn is responsible for both the enterprise and consumer sides of the Health Solutions Group (HSG) at Microsoft Corp., including market mapping and segmentation, brand and communication strategy, and all marketing communication and sales enablement implementation. In the enterprise and … [Read more...]
Latest Interview: Microsoft’s Ramez Naam
My latest interview is with Ramez Naam of Microsoft. The interview focused on core technology improvements recently made my Microsoft to Live Search. It turned into a great discussion that illustrates many of the complexities involved in a modern day search engine. Check out the interview for details. Feel free to comment below … [Read more...]
Live Search Local, Maps, and Mobile
Today's post will cover the Local, Maps and Mobile search presentation made by Microsoft at the Searchification event on September 26, 2007. We have also written a post about the Core Improvements in Live Search that you can also read. 1. The presentation was made by Eric Jorgensen, a 13 year veteran of Microsoft: One of the … [Read more...]
Core Improvements in Live Search
This post will provide some more info on the September 26, 2007 Searchification event that Microsoft put on. In particular, this post will focus on the core search engine improvements part of the presentation. I will provide some brief comments on each announcement, as well as pictures of the speakers. 1. Introduction by Brad … [Read more...]
Interview of Microsoft’s Justin Osmer
The following is the transcript of an interview of Justin Osmer, a Senior Product Manager at Microsoft. Justin is with the Online Services Group, which includes both MSN and Windows Live, including Windows Live Search. Interview Transcript Eric Enge: Why don't you start by providing us a brief background of yourself, and how you … [Read more...]
Microsoft bCentral not accepting new submissions
Barry Schwartz picked up that Microsoft bCentral is no longer accepting new registrations. This is definitely a shame, as it has always been a good directory to get listed in. Microsoft is now referring all small business customers to the Microsoft Live.com site. As Barry points out, Microsoft is allowing all existing customers to … [Read more...]
IE7 and RSS
One of the things that I have not been paying enough attention to is the upcoming release of Internet Explorer 7. This is one of the good things about SES. It helps me get a broader picture of things than I tend to get in my day to day work. While there, I got a better understanding of one of the key features of this upcoming … [Read more...]