These days it's not enough to be just a brand. You've got to be a 10 X brand: ten times better known, ten times more trusted, ten times more referenced than any of your competitors.In this episode of Here’s Why, Mark and Eric will discuss not only what makes a 10X brand, but what it takes to become one!Don't miss a single episode of … [Read more...]
Why is Collaborative Content So Powerful? – Here’s Why with Mark & Eric
When two complimentary brands create content together, also known as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that would not have been possible without working together. Big brands Playboy and Red Bull created some collaborative content recently with great success. One of the biggest … [Read more...]
I See Content Everywhere! How to Never Run Out of Great Content Ideas
Do you have a "sixth sense" for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to see his ability as a gift. … [Read more...]
Voice App Answers Study: Google vs Siri vs Cortana (Infographic)
Which voice search app - Google, Siri, or Windows Cortana - is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The Great Knowledge Box … [Read more...]
Is Link Building Dead?
Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google's banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted … [Read more...]
Content Optimization for Search Engines
By John Biundo and Eric Enge Overview Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly many key guidelines remain the same, such as writing well structured paragraphs centered around one key idea. One overarching guideline is that the best way to … [Read more...]
Content Development and SEO
By Eric Enge Content is King. You may have heard this before. And in the world of SEO it's true. This article will outline the specifics of how content helps your SEO strategy, and some ideas for methods for developing it. Why is content so important? 1. One of the most basic reasons is that good content is naturally keyword rich. … [Read more...]
Dealing with Stolen Content
(Updated 6 November 2014) One of the wonderful things about the web is that most of the world's information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking for. … [Read more...]
Heading Tags, Keywords & Enticing Content
I received a request on Twitter (I am @stonetemple) from @nsandlin for an article on how to balance on page content between enticing content for users and keyword rich content for search engines. It's a great question, and I am going to run with that, but expand it a bit to include my philosophy on how search engines evaluate on-page … [Read more...]
Watch for Copyright violations
Protecting your brand on the web involves a lot of different things. One aspect of this is recognizing when others have stolen your content and are republishing in on their site as their own. When they steal your content and reuse it, you have the risk of having duplicate content problems. Tools such as Copyscape are great for … [Read more...]
Spreading the Field
Aaron Wall recently wrote a post on Search Engine Land titled How To Get New Web Sites To Rank Quickly. It's a good post with good advice in it, and worth a read. Of course, I did not start this post just to tell you that ... I really like the ideas of going after long tail terms, and less competitive terms. It certainly makes … [Read more...]
Content Development for Large Web Sites
This is the second in our series about building multi-million dollar web sites. In the first article we provided a general overview of the major elements of the process. In this article, we are going to take one of the concepts discussed, and expand upon it. Today, we talk about content. Content for Users Good content is at the … [Read more...]
Why You Want to Use Your Blog to Build Trust
Rand just put up a post about The Vast Ocean Between Shoemoney & SEOmoz and Why You Should Be Able To Trust Blog Links. Other than the fact that he singled me out in it, I think it's a great post. I started to write this post as a comment on SEOmoz, but it just got way too long. If you want to read about this topic, read Rand's … [Read more...]
7 tips on writing good content for the Search Engines
Brian Clark at Copyblogger recently put up a post about how to write for Google. In his post, Brian quotes the Google guidelines, including the well known: "Always focus on the users and not on search engines when developing your optimization strategy". Brian also promises to offer more on this exact topic within the next year. I … [Read more...]
Building Multi-Million $ Web Sites from Scratch (Part 4 of …)
Content Development Finally we get back to our series on building multi-million dollar web sites from scratch. We will continue to weave in regular postings about the Google Custom Search Engine developments, but we will begin to write about this topic regularly as well. Basically, this series is a high level blueprint about how to … [Read more...]
Building Multi-Million $ Web Sites from Scratch (Part 1 of …)
Picking a Market and Content Strategy Most people in SEO have heard the constant stories about how the really good Black Hat SEOs make a million or more dollars per year. They build a site up over time, and while that site's revenue is building, they are already launching additional sites. They have groups of sites in different … [Read more...]
Google and the Programmable Web
John Musser at ProgrammableWeb writes an interesting commentary on a Forbes article by Quentin Hardy titled The Google Industrial Complex. The Forbes article opens with the statement "Everybody works for Google", and ends with "See, we all work for Google". A provocative thought. Every day, when we do a Google search, we provide … [Read more...]