Special Report: Super Bowl

Toyota Bows Out of 2017 Super Bowl After a Five-Year Run

By E.J. Schultz on 11.09.2016

Butterfinger Won't Be Back in the Next Super Bowl

By Jessica Wohl on 10.14.2016

Mars Plans Third Consecutive Super Bowl Spot for Snickers

By Jessica Wohl on 05.26.2016

'Anatomy of an Ad': Death Wish Gets Its Wish

By Nathan Skid on 01.28.2016

'Anatomy of an Ad': Death Wish Coffee, Part 2

By Nathan Skid on 02.05.2016

'Anatomy of an Ad': Death Wish Coffee Part 3

on 02.25.2016

No Super Bowl Ratings Bump for CBS Lineup

By Anthony Crupi on 02.19.2016

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'Weiner Stampede' Super Bowl Ad Lifts Heinz Not Just in Buzz but Purchase Consideration

on 02.10.2016

Lowdown: Which Super Bowl Ads Might Actually Sell Stuff?

on 02.10.2016

Super Bowl Ads Almost Overrun the Viral Video Chart -- but Not Entirely

on 02.10.2016

Record Turnout for Live Stream of Super Bowl 50

By Anthony Crupi on 02.09.2016

Forget Popularity: These Super Bowl Ads Achieved Marketers' Business Objectives

By Andy Ball on 02.09.2016

Peyton's Place: No Ratings Record for Sloppy Super Bowl 50

By Anthony Crupi on 02.08.2016

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See All the Ads From Super Bowl 50, Best to Worst, A to Z

on 02.07.2016

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Super Bowl Ad Review: Super Bowl Commercials Are Fun Again

By Nat Ives on 02.07.2016

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'PuppyMonkeyBaby' Is Super Bowl Champ for Share of Voice

on 02.08.2016

Don't Say Super Bowl: Ritz Gets Biggest Audience Among 'Big Game' Campaigns

on 02.08.2016

Wix.com Wins Super Bowl Advertisers' Battle for Online Views - See the Full Ranking

on 02.08.2016

How Quicken Loans Is Responding to Backlash Over Super Bowl Ad

By Jeanine Poggi on 02.08.2016

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Why Fiat-Chrysler Went All In on Jeep in Super Bowl

By E.J. Schultz and Maureen Morrison on 02.07.2016

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Inside Taco Bell's Not-So-Secret Super Bowl Product Launch

By Jeanine Poggi on 02.07.2016