Data

Vistar Enhances Out-of-Home Targeting With Brands' Own Data

By Kate Kaye on 11.23.2016

Acxiom's LiveRamp Buys Two Publisher Data Firms in Race to I.D. Consumers Across Devices

By Kate Kaye on 11.17.2016

Clinton Went Too Negative, Says Democratic Latino Voter Group

By Kate Kaye on 11.16.2016

Ad Industry's Self-Regulation Is an Exclusive Club, Says Watchdog

By Kate Kaye on 11.16.2016

Wunderman's Mark Read on Data: Beware Too Much of a Good Thing

By Kate Kaye on 11.15.2016

A Clinton Fundraiser on Trump's Win, Corporate CRM and Campaign Finance Reform

By Kate Kaye on 11.11.2016

Trump Camp Says It Capitalized on Early Voting Data

By Kate Kaye on 11.09.2016

The Clintons Have an Old Friend in Data Giant Acxiom

By Kate Kaye on 11.04.2016

Ad Industry to FCC on Privacy Rules: You Got It Wrong

By Kate Kaye on 10.27.2016

FTC Shuts Down Pop-up Ad Scammers

By Kate Kaye on 10.12.2016

LiveRamp, Others Push Consumer Identification Across Devices

By Kate Kaye on 10.12.2016

Industry Groups Say They Were Blindsided by FCC Privacy Change

By Kate Kaye on 10.10.2016

FCC Privacy Plan Could Hamper Verizon's Data Integration With AOL and Yahoo

By Kate Kaye on 10.07.2016

FCC Rules Requiring Opt-In for Location Data Use Are Closer to Reality

By Kate Kaye on 10.06.2016

Underdog Firm Plays on Democrats' Data Fears

By Kate Kaye on 10.05.2016

On the Data Front, PACs Pick Up the Slack

By Kate Kaye on 10.04.2016

Location Tracking and the Trouble With 'Opting In'

By Kate Kaye on 10.03.2016

Here's What's Behind Acxiom's Growth and Increased Investor Interest

By Kate Kaye on 09.27.2016

Visa's Data Tie-up With Oracle Open to All Visa Merchants

By Kate Kaye on 09.27.2016

Mobile Data Marketplace Creates Direct Path From App to Dollars

By Kate Kaye on 09.22.2016

'Reluctant Republicans' Targeted With New Voter Models and Addressable TV

By Kate Kaye on 09.20.2016