‘Bachelor’ Runner-Up May Get Consolation Prize – Ad Deals
Ben Higgins will (likely) propose to one of the two remaining women on tonight’s “The Bachelor” finale, leaving the runner-up crying in a limo on her way back to her old life.
While she may not walk away with a Neil Lane diamond on her finger and soul mate on her arm, the woman Mr. Higgins doesn’t chose will likely at least get something out of her stint on ABC’s reality dating show: ad deals.
Microsoft Marks International Women’s Day With Ad Urging Girls to ‘Make What’s Next’
Microsoft on Tuesday is introducing a campaign themed “Make What’s Next,” part of an effort to encourage girls to enter tech fields that’s timed to coincide with International Women’s Day.
Love Him or Hate Him, Marketers Can Learn a Thing or Two From Trump
Donald Trump may be the most polarizing figure of this election cycle. And he’s ridden a wave of social media and earned media to go from political oddity to the man to beat in the Republican primary, besting competitors who’ve outspent him exponentially. So it’s no surprise that many in adland might be tempted to see him as a marketing case study.
LinkedIn to Debut Its First TV Commercial During the Oscars
With the campaign, “You’re Closer Than You Think,” LinkedIn is looking to show how the platform can help everyone reach their potential.
Boy Scouts ‘Ambush’ Girl Scouts in Sneaky Stunt From 'Got Milk?’
The Guys Jump on Annual Sales Event With a Drive of Their Own
Neutrogena Enters Female Empowerment Genre With New Global Campaign
Neutrogena is launching a global campaign with the tagline “See What’s Possible,” the latest in a growing genre of female-empowerment efforts, but one that unlike others will be incorporated across the brand’s product ads.
JetBlue Passengers Find More Common Ground Than Presidential Candidates in Election-Themed Stunt
As the presidential campaigning gets more fervent and lines become increasingly divided, JetBlue steps out to show how far teamwork and compromise can take you, in a new election-themed stunt.
