BtoB

Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018

By Suman Bhattacharyya on 10.26.2016

Oracle Pitches 'Power of One' for Marketing Cloud -- Using Its Own Marketing Cloud

By Beth Snyder Bulik on 10.25.2016

The UPS Store Launches YouTube Miniseries 'The Elevator Pitch' With Marcus Lemonis

By Suman Bhattacharyya on 10.11.2016

U.K.'s Informa Agrees to Buy Aviation Week Publisher Penton for $1.6 Billion

on 09.15.2016

CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer

By Kate Maddox on 09.15.2016

IBM's New Road to CMOs Goes Through Developers

By George Slefo on 09.13.2016

Ally Financial Starts First Unified Brand Campaign

By Kate Maddox on 09.09.2016

Intel Taps TBWA/Chiat/Day for Global B-to-B Creative

By Kate Maddox on 08.26.2016

Plastic Mobile Tries to Lure U.S. Tech Companies to Canada

By Kate Maddox on 08.23.2016

Small Business Marketing Challenges Inspire The UPS Store Campaign

By Kate Maddox on 08.17.2016

GE Creates World's First 'Connected Volcano'

By Kate Maddox on 08.10.2016

Dentsu Aegis Acquires B-to-B Shop Gyro

By Alexandra Bruell on 07.25.2016

How to Drive B-to-B Loyalty by Celebrating Customers

By Drew Neisser on 07.13.2016

Trading Technologies Launches First Major Marketing Campaign

By Kate Maddox on 07.13.2016

When Should You Co-Brand?

By Jose Ignacio Monrabal on 07.06.2016

Vonage Takes Over Office Building With Drones, Jet Packs, Holograms

By Kate Maddox on 07.01.2016

Why Bots Are About to Take Over Business

By Jaime Schwarz on 06.22.2016

Take These to Your CEO: Marketing Metrics That Matter

By Tom O'Regan on 06.15.2016

Best Practices: How to Launch a Product with a Teaser Campaign and VR Demo

By Kate Maddox on 10.23.2015

B-to-B Marketers Explore New Horizons with Virtual Reality

By Kate Maddox on 08.26.2015

How Virtual Reality Could Change Shopper Marketing, B2B and More

By Jack Neff on 07.06.2015

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