George Slefo

AppNexus Files for Initial Public Offering

AppNexus Files for Initial Public Offering

11.30.16 @ 5:10 PM EST

IAB Proposes First Big Overhaul to App Advertising Guidelines Since 2013

IAB Proposes First Big Overhaul to App Advertising Guidelines Since 2013

11.30.16 @ 10:00 AM EST

Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

11.28.16 @ 7:00 AM EST

Election Day Brings Big Spending on Video Advertising

Election Day Brings Big Spending on Video Advertising

11.11.16 @ 7:00 AM EST

Both 'Shame' and 'Excitement' Over Trump at Web Summit in Portugal

Both 'Shame' and 'Excitement' Over Trump at Web Summit in Portugal

11.10.16 @ 12:40 PM EST

Publicis CEO Says Ad Industry Faces 'Uncertainty' Should Trump Win Election

Publicis CEO Says Ad Industry Faces 'Uncertainty' Should Trump Win Election

11.08.16 @ 10:37 AM EST

Targeting on Publishers' Websites May Be Due for a 'Natural Correction'

Targeting on Publishers' Websites May Be Due for a 'Natural Correction'

11.04.16 @ 7:00 AM EDT

Apple's New App Store Search Ads Have Some Brands Cashing In

Apple's New App Store Search Ads Have Some Brands Cashing In

11.01.16 @ 7:00 AM EDT

The Performance Marketer's Guide to Holiday Ad Buying

The Performance Marketer's Guide to Holiday Ad Buying

10.27.16 @ 7:00 AM EDT

JBL Wants to Make Music Underwater the Next Big Thing

JBL Wants to Make Music Underwater the Next Big Thing

10.26.16 @ 3:00 PM EDT

FanDuel, DraftKings to Pay $6 Million Each Amid False Advertising Claims

FanDuel, DraftKings to Pay $6 Million Each Amid False Advertising Claims

10.26.16 @ 7:00 AM EDT

Retail Websites Pile on the Ad Tech, but May Be Repeating Publishers' Mistakes

Retail Websites Pile on the Ad Tech, but May Be Repeating Publishers' Mistakes

10.25.16 @ 7:00 AM EDT

Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick

Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick

10.21.16 @ 5:12 PM EDT

Bing Revenue Grows for Microsoft, but End of Yahoo Alliance Looms

Bing Revenue Grows for Microsoft, but End of Yahoo Alliance Looms

10.21.16 @ 11:35 AM EDT