Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Advertising Age in 2012, following six years covering the retail and media industries and other financial sectors for Women’s Wear Daily, Forbes and TheStreet.

Jeanine Poggi
How Advertising Will Live on DirecTV Now, AT&T's New Streaming TV Service

How Advertising Will Live on DirecTV Now, AT&T's New Streaming TV Service

11.29.16 @ 9:49 AM EST

NBC Will Unlock 'Hairspray' Snapchat Lens During Thanksgiving Parade

NBC Will Unlock 'Hairspray' Snapchat Lens During Thanksgiving Parade

11.23.16 @ 11:53 AM EST

Macy's Thanksgiving Day Parade Gets 360-Degree Live-Stream Thanks to Verizon

Macy's Thanksgiving Day Parade Gets 360-Degree Live-Stream Thanks to Verizon

11.22.16 @ 9:00 AM EST

GroupM Buying Chief, TV Ad Vet Rino Scanzoni, Takes New Role in Restructuring

GroupM Buying Chief, TV Ad Vet Rino Scanzoni, Takes New Role in Restructuring

11.14.16 @ 9:59 AM EST

From Lifetime to Fox News, an Unusual Media Battleground Shapes Up for Election Night

From Lifetime to Fox News, an Unusual Media Battleground Shapes Up for Election Night

11.04.16 @ 2:00 PM EDT

Fox Continues Building Its Digital Ad Sales Team With Execs From TrueX and Twitter

Fox Continues Building Its Digital Ad Sales Team With Execs From TrueX and Twitter

11.04.16 @ 10:00 AM EDT

TruTV Strikes Year-Round Ad Deals for 'Impractical Jokers'

TruTV Strikes Year-Round Ad Deals for 'Impractical Jokers'

11.03.16 @ 7:00 AM EDT

A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

10.28.16 @ 7:00 AM EDT

Snickers Signs On as Sponsor to 'ELeague'

Snickers Signs On as Sponsor to 'ELeague'

10.25.16 @ 7:00 AM EDT

VH1 Boss Chris McCarthy Gains Oversight of MTV

VH1 Boss Chris McCarthy Gains Oversight of MTV

10.24.16 @ 11:51 AM EDT

MTV President Steps Down After Just a Year on the Job

MTV President Steps Down After Just a Year on the Job

10.24.16 @ 9:06 AM EDT

What the AT&T and Time Warner Deal Could Mean for Advertising

What the AT&T and Time Warner Deal Could Mean for Advertising

10.24.16 @ 7:00 AM EDT

Google, Awesomeness TV and Maker Studios Come Under Fire for Influencer Marketing to Kids

Google, Awesomeness TV and Maker Studios Come Under Fire for Influencer Marketing to Kids

10.21.16 @ 1:41 PM EDT

Poll: Would You Advertise on Trump TV, or Tell Your Clients To?

Poll: Would You Advertise on Trump TV, or Tell Your Clients To?

10.18.16 @ 12:40 PM EDT