CMO Today
All Eyes on Turner as NCAA Title Game Moves to Cable
By Steven Perlberg and Tripp Mickle
On April 4, TBS will become the first cable channel to air the title game of March Madness, reflecting a broader trend in the media world of marquee events shifting from broadcast to cable networks.
Publicis CEO Maurice Levy Clarifies Comments on Diversity in the Ad Industry
By Nathalie Tadena
Publicis Chief Executive Maurice Levy sent a memo to employees Tuesday seeking to clarify remarks he made last week that seemed to dismiss the idea that sexism and racism are issues in the advertising industry, instead relegated to a recent isolated event.
Fox News Scores Top Cable Ratings Amid Primaries
By Joe Flint
For the first time, Fox News was the most-watched cable network in prime time and total day in the first quarter as a contentious election season continues to draw viewers.
NFL Demands Retraction of New York Times Concussion Article
By Nick Niedzwiadek
The National Football League has sent a letter to the New York Times’ lawyers demanding a retraction of the publication’s investigation into the league’s research on concussions and alleged ties to the tobacco industry.
Digital Publishers Want to Put the Web on a Diet to Fight Ad Blocking
By Mike Shields
As the online publishing industry wrestles with heavy ads, slow-loading pages and the rise of ad blocking, companies are experimenting with different remedies aimed at speeding up the Web.
FTC Sues Volkswagen Over Advertising of Diesel Vehicles
By Sara Randazzo And Mike Spector
The Federal Trade Commission added to Volkswagen’s legal woes with the filing of a complaint claiming the auto maker’s advertising falsely touted its diesel vehicles as environmentally friendly.
CMO Today: Justice Department Drops Case Against Apple After FBI Unlocks Phone
By Steven Perlberg
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
ESPN’s O.J. Simpson Documentary Series to Premiere on ABC
By Joe Flint
The first part of ESPN’s five-part documentary series ‘O.J.: Made in America’ will premiere on sister network ABC before moving to the sports channel to build broader buzz for the project.
Here’s How Oversized Web Ads Are Encouraging Ad Blocking
By Mike Shields
Some publishers say that ad agencies are as much to blame for the rise of ad blocking because they consistently send oversized digital ads, which cause Web pages to load slowly.
Spotify Turns to Eighties Nostalgia, Pope Francis in Ad Campaign to Court New Users
By Nathalie Tadena
By sharing some of the more unusual insights about its audience in a new ad campaign, Spotify is hoping to attract a new wave of consumers to the Swedish music-streaming service.
CMO Today: Why Comcast Subscribers Might Miss Out On Yankees’ Opening Day
By Steven Perlberg
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Featured
Cost of Sports TV Raises Stakes in Yankees-Comcast Fight
The Comcast-Yankees standoff is the highest profile example of how pay-TV providers are digging in their heels over rising sports-TV costs, threatening a money stream that has powered industry profits and financed huge salaries for star players.
Oprah Winfrey Steers a Turnaround at Her OWN Network
Oprah Winfrey has steered a remarkable ratings turnaround at her OWN cable network, even as many of its rivals have lost viewers. She has taken a bigger creative role, shifting its lineup toward increasingly ambitious dramas.
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Jury Awards Wrestler Hulk Hogan $115 Million in Gawker Case
The professional wrestler sued after Gawker Media in 2012 posted a video of him having sex with a married woman. 56
FCC Moves Closer to Approving Charter-Time Warner Deal
FCC Chairman Tom Wheeler is likely to circulate a draft order as soon as this week approving Charter Communications’ $55 billion deal to buy Time Warner Cable with certain conditions,
Bloomberg LP Creating Leadership Succession Plan
Michael Bloomberg’s brief flirtation with a U.S. presidential run triggered his financial news and information company to start laying out plans to elevate younger managers and position them to eventually replace its aging leadership team.
Investor Emerges as Big Player for Small Papers
Private equity-run newspaper chain New Media Investment Group has been snapping up small newspapers nationwide.
