DOW JONES, A NEWS CORP COMPANY
Sections
Aim higher, reach further.
Get the Wall Street Journal $12 for 12 weeks. Subscribe Now

Companies Invent Their Own Performance Benchmarks

Adobe Systems Inc., which built its reputation on getting people to buy its photo and video-editing software, says it will no longer tell the public how many customers it has.

About two-thirds of Adobe’s revenue comes from online subscriptions, instead of packaged discs. Still, the company eliminated quarterly subscriber numbers in favor of...

Popular on WSJ

Editors’ Picks