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Fast food industry - Statistics & Facts
The fast food industry in the United States is worth approximately 198.9 billion U.S. dollars. By 2020, this figure is forecasted to exceed 223 billion. The majority of this large market is comprised of on-premises restaurants and drive-thrus, the rest consists of off-premises dining (take out) and cafeterias and buffets. In 2016, there were 186,977 franchised quick service restaurants in the United States; a figure which has grown by almost 28 thousand from almost a decade ago.
The ever-growing U.S. fast food industry has produced a number of household brand names, both domestically and globally. Perhaps the most well-known is McDonald’s. With a brand value of over 88 billion U.S. dollars, McDonald’s was by far the most valuable fast food brand in the world in 2016, surpassing its closest competitor Starbucks by a massive 44 billion. In 2015, McDonald’s was also the largest fast food company in terms of revenue, followed by sandwich chain Subway and Yum! Brands, parent of Taco Bell, KFC and Pizza Hut.
Despite generating the most money, McDonald’s has received lower-than-average customer satisfaction ratings in recent years. In a 2015 survey conducted by YouGov, only two percent of respondents stated that McDonald's had the best beef burgers when compared to other fast food burger restaurants. In that same year however, McDonald’s was rated the fast food burger restaurant with the best fries, with 29 percent of respondents favoring their fries over competitors such as Five Guys, In-N-Out Burger and Burger King.
Quick-service (fast food) restaurants in the U.S. - Important statistics
- 1. Industry overview
Revenue of quick service restaurants in the U.S. 2002-2020- +Revenue growth of quick service restaurants in the U.S. 2003-2020
- +Number of establishments in the U.S. fast food industry from 2004 to 2018
- +Number of quick service restaurant franchise establishments in the U.S. 2007-2017
- +Quick service restaurant industry costs in the U.S. in 2014
- 2. Employment
- Number of employees in the U.S. fast food restaurant industry from 2004 to 2018
- Employees per establishment in the U.S. fast food industry from 2004 to 2018
- +Employment in the quick service restaurant franchise industry in the U.S. 2007-2017
- Average annual wage in the U.S. fast food restaurant industry from 2004 to 2018
- +Hourly wages of foodservice employees in the U.S. 2016, by occupation
- +Hourly wages of fast food cooks in the U.S. 2016, by percentile distribution
- 3. Quick-service restaurant chains
- Most valuable fast food brands worldwide in 2017
- +Quick service restaurant chains ranked by revenue worldwide in 2015
- +Leading quick service restaurants in the U.S. 2016, based on retail sales
- +Leading quick service restaurant chains in the U.S. in 2015, by number of units
- +Revenue of McDonald's 2013-2016, by region
- +Number of YUM! Brands restaurants 2016, by brand
- +Revenue of Starbucks worldwide 2012-2016, by region
- 4. The consumer
- +Consumer spending in the quick service restaurant sector in the U.S. 2004-2016
- American customer satisfaction index: limited-service restaurants U.S. 2006-2017
- +Monthly change in restaurant traffic in the U.S. 2014-2016
- +U.S. consumers' frequency of eating at fast-food restaurants 2013-2014
- Fast food burger chains with the best beef burgers in the U.S. as of June 2015
- Fast food burger chains with the best fries in the U.S. as of June 2015
- +U.S. consumers concerned with the nutrition content of fast food breakfasts 2015
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