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Internet
Internet
Statistics and Market Data about the Internet
This page provides statistics, facts and market data related to internet. This includes information on segments and industries such as social media, online search, user-generated content, online advertising and marketing as well as statistics on demographics and use.
Current internet user figures suggest that there are more than 2.5 billion users worldwide with a global penetration rate of 35 percent with North America accounting for 14 percent of global internet users.
Since the late 1990s, the internet has not only provided users with online experiences such as email, online search and general browsing but has also played a major role in enabling human interaction and reshaping traditional communications media such as film, television, music and telephone. The mainstreaming of internet features, such as digital music and video, user-generated content and digital media sales, have caused traditional media consumption to undergo significant changes. With the large-scale offerings of user-generated as well as licensed content in the forms of audio, video, games and writings, companies such as YouTube, Netflix, Spotify, Pandora and Tumblr have broadened the selection of available entertainment and enabled internet users to interact more closely with the media and each other.
The emergences of new digital technologies and websites have accelerated forms of human interaction through online forums, instant messaging, and social networking (since the mid-2000’s). Email has been a staple of the online experience. However, the rise of social networks, most notably market leader Facebook, and mobile social apps such as Twitter, LINE or WhatsApp have changed the notion of online communications and the divide of the personal and public online space. Facebook has more than 1.2 billion monthly active users, presenting a global reach of almost 50 percent of internet users worldwide.
According to internet market data, online sales via B2B and B2C e-commerce have not only expanded the reach and volume of traditional wholesale and retail trade but have also changed entire business infrastructures across various industries. The reach of online commerce has also enabled small and independent business owners to pursue their business ventures across local borders. Market data suggests a steady growth of global digital buyer penetration. Online shopping is not the only way of making money via the internet – statistics suggest a growth of digital content sales via e-commerce platforms such as iTunes, Google Play or Steam as well as the vast market of online advertising and marketing. Global companies such as Google, Amazon and Baidu generate the majority of their revenues via online services.
Whereas the majority of internet access used to be via a fixed-line connection to a desktop PC, the growth of mobile technologies such as WiFi and laptops as well as mobile devices such as smartphones and tablet computers have completely changed the online landscape. In countries with weak technological infrastructures, mobile internet has enabled people to access the web and to participate in the global information exchange. Notable examples are mobile banking and the ability to provide people with a global platform in order to broadcast their issues during times of unrest and crisis such as the Arab Spring movement. During national and global disasters such as Hurricane Sandy, Fukushima or Typhoon Yolanda, online services such as Google and Twitter have formed crisis response portals in order to co-ordinate and support rescue efforts.
Today, surveys indicate that daily internet usage plays a significant role in the everyday lives of consumers in the connected world.
Picture: photodune.net / leonardin
Popular Statistics
- U.S. search engines ranked by number of core searches 2008-2018
- Market share of search engines in the United States 2008-2018
- Leading newspapers ranked by print and digital reach in the United Kingdom (UK) 2018
- Magazine reach in the United Kingdom (UK) 2018, by sector and nation
- Number of magazine brand readers in the United Kingdom 2018, by sector and nation
- Magazines with largest mobile audience in the U.S. 2018
- Most popular Facebook fan pages 2018
- Twitter accounts with the most followers worldwide 2018
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More interesting topics from the industry "Internet"
More interesting topics from the industry "Internet"
Advertising & Marketing
- Ad blocking
- Advertising consumption and perception
- Beauty content on social media
- Bing
- Data usage in marketing and advertising
- Digital advertising in Canada
- Google, Apple, Facebook, and Amazon (GAFA)
- Influencers in Europe
- Internet industry in Europe
- Personalized marketing
- Programmatic advertising
- Social commerce
- Social media marketing
Demographics & Use
- Broadband in Europe
- Broadband in Italy
- Broadband in the UK
- Business digitization
- Connected Cars
- Cyber crime in Canada
- E-commerce in the United Kingdom (UK)
- E-government
- E-learning and digital education
- E-mail usage in the United States
- Internet usage in Brazil
- Internet usage in BRIC
- Internet usage in Canada
- Internet usage in China
- Internet usage in Europe
- Internet usage in India
- Internet usage in Indonesia
- Internet usage in Italy
- Internet usage in Japan
- Internet usage in Latin America
- Internet usage in Mexico
- Internet usage in South Korea
- Internet usage in the UK
- Internet usage in the United States
- Internet usage of Generation X in the United States
- Internet usage of Hispanics in the United States
- Internet usage of teenagers in the United States
- Internet usage worldwide
- Men and women online
- Mobile social media usage in the United States
- News in Canada
- Online and social media recruiting
- Online banking in Italy
- Online dating in the Netherlands
- Online privacy
- Online shopping in Europe
- Parents online
- Second screen usage
- Social media usage in Europe
- Social media usage in the UK
- Social networking in Canada
- U.S. Millennials: Internet usage and Online Shopping
- Workforce diversity at online companies
Mobile Internet & Apps
- App Developers
- App stores
- British Telecommunications (BT)
- Business digitization
- Facebook Messenger
- Gaming monetization
- Instagram in Europe
- Internet usage in Mexico
- Internet usage in the UK
- Lyft
- Messaging apps in the Benelux
- Mobile app monetization
- Mobile app usage
- Mobile banking in the Benelux
- Mobile banking in the U.S.
- Mobile commerce in the United States
- Mobile games publishers
- Mobile gaming
- Mobile internet usage in the United States
- Mobile internet usage worldwide
- Mobile messenger apps
- Mobile payments in the Benelux
- Mobile search
- Mobile social media
- Mobile social media usage in the United States
- Mobile tablet usage
- Mobile usage in Canada
- Mobile video in the United States
- Mobile-responsive web design in Europe
- Online shopping behavior in the United States
- Online video in Europe
- Second screen usage
- Sharing services in the U.S.
- Smartphone market in Europe
- Snapchat
- Snapchat in Europe
- Tumblr
- Uber Technologies
- Yahoo
Online Video & Entertainment
- (Online) gaming in the Benelux
- Amazon Prime Video
- Binge watching in the U.S.
- Cord-cutting
- Digital entertainment in Canada
- eSports market
- Game industry in South Korea
- Home video
- Influencers in Europe
- Instagram in Europe
- Mobile video in the United States
- Netflix in the Netherlands
- Online mass media industry
- Online media and entertainment usage in Europe
- Online video in Europe
- Online video usage in the United States
- Online Videos in China
- Podcasting Industry
- Snapchat in Europe
- Social gaming
- Spotify
- Spotify and music streaming in the Netherlands
- Subscription Video On Demand
- Television industry in the United Kingdom (UK)
- Video Streaming Industry in Australia
- YouTube
- YouTube in the Netherlands
Reach & Traffic
- Internet usage in Brazil
- Internet usage in BRIC
- Internet usage in Canada
- Internet usage in India
- Internet usage in Indonesia
- Internet usage in Japan
- Internet usage in Latin America
- Internet usage in Mexico
- Internet usage in South Korea
- Internet usage in the UK
- Internet usage in the United States
- Men and women online
Social Media & User-Generated Content
- Beauty content on social media
- Brands on social media
- Companies and social media in Italy
- Cyber bullying
- Facebook in the Benelux
- Facebook Messenger
- Influencers in Europe
- Instagram in Europe
- Internet usage of teenagers in the United States
- Kickstarter
- LINE
- Media and politics in the U.S.
- Mobile messenger apps
- Mobile social media
- Mobile social media usage in the United States
- Online dating
- Online reviews
- Parents online
- Snapchat
- Snapchat in Europe
- Social commerce
- Social media
- Social media and events
- Social media and politics in the United States
- Social media marketing
- Social media usage in Europe
- Social media usage in Finland
- Social media usage in the UK
- Social media usage in the United States
- Social networking in Canada
- Social Networks in China
- Social sharing
- Tumblr
- User-generated content
- Yahoo
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