Customer Engagement
Customers in China most want financial advice from banks. Digital expansion is not the solution to engaging customers.
Banks should implement five strategies to deliver seamless channel experiences for customers.
How to Drive Analytics-Based Sales
Customer engagement strategies should be well-rounded -- but ultimately revolve around providing perfect channel experiences.
Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.
Aggressive channel expansion does not enhance engagement. Satisfying customers in every channel interaction does.
The best companies make a strategic choice to engage customers or satisfy them -- or both.
Insights to Improve Customer Engagement
Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.
Only 28% of Malaysian banking customers are fully engaged
61% ของลูกค้าธนาคารรู้สึกเฉยๆกับธนาคารหลักที่พวกเขาใช้บริการอยู่
61% of Thai banking customers are indifferent to their primary bank
Banks in Thailand are struggling to engage customers -- especially millennials -- amid rapid economic and technological changes.
B2Bs need a sales strategy that is advisory, is tailored to each customer and provides valuable insights through analytics.
A Gallup study proves the business benefits of strengths-based development for employees.
The relationship between B2C customer engagement and organizational outcomes
The Ritz-Carlton is a model for colleges and universities -- but not in the way you think.
With just 29% of customers fully engaged, B2Bs won't expand existing accounts unless they focus on the key drivers of growth.
With 60% of customers indifferent, B2Bs will fail to expand existing accounts unless they focus on the key drivers of growth.