CMO Today
ABC Turns to Comedies, Seeking Ratings Rebound
By Joe Flint
Walt Disney Co.’s ABC plans to return eight comedies and debut four new ones, as the network tries to rebound following a last-place finish in the ratings race.
Netflix Original Series ‘Narcos’ to Air on Univision
By Shalini Ramachandran
Netflix and Univision Communications Inc. announced a unique deal that will allow the nation’s largest Spanish-language broadcaster to air the first season of the Netflix original series “Narcos” ahead of its second-season premiere on the streaming service.
Data Helps ESPN Customize Ads for Sports Fans’ Leanings
By Suzanne Vranica
To bolster ad performance, ESPN.com uses consumer data to customize ads to reflect a fan’s favorite team or the outcome of a particular game.
Viacom Rolls Out New Ad Targeting Product Powered by American Express
By Steven Perlberg
Viacom is announcing a new data product in partnership with American Express that the cable giant says will let advertisers better target consumers across their stable of networks like MTV, VH1 and Comedy Central.
CMO Today: Networks Lean on Old Franchises For TV Lineups
By Steven Perlberg
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Facebook to Sell Video Ads on Behalf of Other Firms
By Jack Marshall
Facebook is now selling video ads on behalf of other companies, a move that could prove lucrative and intensify its competition with Google and other online-ad specialists.
Fox Turns to Familiar Brands for New TV Lineup
By Joe Flint
The Fox network is launching nine new comedies and dramas for the upcoming TV season, and is turning to familiar brands like “24” and “Lethal Weapon.”
New TV Shows Go Through ‘The Test’
By Joe Flint
The testing of new TV shows, known as pilots, is a crucial part of the process of deciding which ones networks “pick up” or toss. The pressure to find hits is intensifying.
NBC to Unveil 2016-17 Television Schedule
By Joe Flint
NBC will unveil its 2016-17 television schedule to advertisers Monday that includes a spinoff of its hit drama “The Blacklist” and a television version of the movie “Taken.”
Vine Stars Are Leaving for Facebook and Other Platforms
By Steven Perlberg and Mike Shields
Three years after it burst onto the scene, Vine is struggling. Marketers and ad buyers that paid creators to make “sponsored” Vines have soured on the app, which is owned by Twitter, and are directing dollars toward competitors like Snapchat, Facebook and Instagram.
CMO Today: Welcome to the Broadcast TV Upfronts
By Steven Perlberg
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Featured
Helping Bosses Decode Millennials—for $20,000 an Hour
Millennial issues have become a source of income for a host of self-anointed experts who say they can interpret young workers’ whims and aspirations. 98
FDA Seeks to Redefine ‘Healthy’
The Food and Drug Administration is kicking off a review of the 1990s official definition of “healthy” at the urging of food companies and lawmakers. 137
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Redstone Suit Over Mental Competency Tossed Out by Judge
The lawsuit trotting out salacious personal details about media mogul Sumner Redstone is over, but the drama at his $40 billion entertainment empire may be just beginning. 61
Videotaped Deposition of Sumner Redstone Airs in Competency Case
The judge in mental competency case of media mogul Sumner Redstone asked for briefs on a motion to dismiss after viewing videotaped deposition on Friday, and said he would consider them over the weekend.
Sumner Redstone Drama Heads to Court Climax
The legal battle over media mogul Sumner Redstone’s mental competence, which for months has transfixed Hollywood and Wall Street with its salacious details and personal rivalries, heads to court in the coming week.
Comcast’s DreamWorks Deal Reflects Shifting Bets on Media
Comcast’s intense pursuit of DreamWorks Animation highlights just how much has changed across the media landscape in the five years since it bought NBCUniversal, including a dimmer outlook for pay TV.
