Facebook to Allow Media Companies, Marketers to Post Sponsored Content

For the past few years, as advertisers spent more money on sponsored content across the Web, it was technically against the rules to post that content to Facebook unless part of a paid ad placement on the social network.

But the site is changing its tune. Facebook will now allow branded content to appear in all forms, as long as media companies and marketers go through a simple verification process, said Dan Rose, Facebook’s vice...