strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing

Global Entertainment and Media Outlook 2016–2020

Entertainment and media are everybody’s business today. New technology and the resulting shifts in user behavior are blurring the lines across industries and sectors. And as they aim to reach, attract, and engage customers more effectively, businesses in a broad range of sectors are seeking to build, buy, and borrow media capabilities.

For the last 17 years, PwC’s Global Entertainment and Media Outlook has been a valuable and remarkably comprehensive guide to the evolution of these ever-expanding industries. In a new editorial initiative , Outlook is teaming up with strategy+business to broaden and deepen the conversation.

  • A World of Differences

    by Chris Lederer and Megan Brownlow
    Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.

PwCstrategy&

Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.

strategy+business is published by certain member firms of the PwC network.

© PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “strategy+business” is a trademark of PwC.