Megadeals in Consumer Packaged Goods
How supersized deals are helping the sector respond to challenges.
Consumer Products
Two Simple Concepts for Better Leadership
Learn to operate from two observation points simultaneously and to outsource at home.
The Digital Marketing Value Loop
INSEAD’s David Dubois on how companies and their customers communicate in the digital age.
InfographicA Guide to Strategy through Execution
How to get the strategists and implementers in your company to work together effectively. For more insight, read “10 Principles of Strategy through Execution.”
It Takes a Village to Raise a Brand
When a product loses consumer appeal, it’s usually because the company’s support system has broken down.
s+b BlogsSmall Box Retailers
Target is the latest retailer to double down on mini versions of its stores — and hopes to avoid others’ pitfalls.
s+b BlogsWhat Can the Cola Wars Teach Us about Brand Loyalty?
In mature product categories, the top companies usually compete fiercely for one another’s customers. But they might be better off focusing on the fringe consumers who haven’t yet picked a side.
A Strategist’s Guide to Industry 4.0
Global businesses are about to integrate their operations into a seamless digital whole, and thereby change the world.
The Shareholder Value Triple Play
Mature food companies need to use aggressive cost reduction, portfolio simplification, and substantially new approaches to growth to deliver competitive returns.
s+b BlogsWhen Consumers Are More Than Customers
Companies can turn consumers into active online volunteers who offer consistently valuable input on existing and yet-to-be-designed products.
s+b BlogsHas Your Strategy’s Shelf Life Expired?
What to do when you outgrow your target market — or vice versa.
s+b BlogsWhy Distinctive Customer Targeting Is a Smart Strategy
Don’t underestimate the power of choosing a unique definition of the customers your company will serve.
Creating a Strategy That Works
The most farsighted enterprises have mastered five unconventional practices for building and using distinctive capabilities.
Navigating Retail’s Last Mile
To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.- s+b Blogs
The Power of Click-to-Call
The fastest-growing marketing channel is the voice telephone — especially when it turns solving a problem into making a sale. 
Teaching the World to Do More Than Sing
Coca-Cola’s Derk Hendriksen says his company wants to lead the way in positively affecting communities and empowering women entrepreneurs.
The History Behind Adidas’s Success – In Pictures
In looking to its past, the company recognized the unique capabilities that are now shaping its future. See also “How Adidas Found Its Second Wind.”
How Adidas Found Its Second Wind
The sportswear giant’s embrace of its heritage shows how reconnecting with the past can inspire a company’s future. See also “The History Behind Adidas’s Success – In Pictures.”
s+b BlogsMix and Deliver: The Next Step for Drinks Apps?
The beverage alcohol world is ripe for disruption, and distributors who are willing to navigate the industry’s hurdles will find opportunities for growth.- s+b Blogs
Brick-and-Mortar Retail Is Alive and Well
As growth in e-commerce slows, physical stores have an opportunity to attract customers to their doors.
