Latest

Gaming influencers build a Lego ‘Fortnite’ holiday miracle

(Photo credit: PepsiCo, used with permission).

Santa gets papped drinking Pepsi Zero Sugar in cheeky new social campaign

‘The industry doesn’t need another behemoth’: Stagwell CEO on Omnicom-IPG

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Sloane alum Boccio. (Image used with permission).

Sloane & Company alum launches boutique Pragmative Communications

Cenat at the 2024 Ruffles NBA All-Star Celebrity Game. (Photo credit: Kevin Mazur/Getty Images).

How Kai Cenat turned a Twitch subathon into a marketing masterpiece

(Photo credit: General Mills, used with permission).

The Kelce and Watt families tout General Mills’ family of brands in Game Day campaign

HPE promotes Katherine Ducker to VP, global communications

Breakfast Briefing: 5 things for PR pros to know on Monday morning

Holcim's R&D center in Lyon, Saint Quentin Fallavier, France. (Image credit: Holcim).

Holcim names Mike Friedman chief communications officer for North America spinoff

Discover

The PR Week: 12.12.2024 - Anthony D’Angelo, Syracuse University

Growing up outside of the U.S. ‘profoundly’ influenced my professional career

Omnicom/IPG deal will revolutionize PR agency sector

Edelman staff cuts reflect an industry at a crossroads

The Trump to-do list: How communicators are getting ready for the MAGA takeover

The PR Week: 12.5.2024 - Greg Galant, Muck Rack

Brand collabs are exactly what we need during the holiday season

PRWeek launches 2025 Salary Survey

By PRWeek staff, 11 November 2024

PRWeek’s largest annual survey returns for 2025 with questions covering AI, hybrid work, compensation, job satisfaction and much more.

Healthcare

Covered California issues RFP for communications, PR support

Haleon scores big with US Soccer partnership

(Photo credit: Getty Images/Julia Beverly).

Lil Jon says ‘Get Low’ for your health as colon cancer screening hits new beat

Health insurers remove C-suite pictures from websites after murder of UnitedHealthcare CEO

‘Deeply saddened and shocked’: UnitedHealth Group responds to fatal shooting of CEO

(Haifa Barbari and Joe Macera. Image used with permission).

Imre adds two execs to boost strategy, creative direction

Apple tugs at ‘heartstrings’ through latest spot promoting AirPods Pro 2 as hearing aids

The work

Why CarMax revised its Tiny Car spot

The inside story of MilkPEP’s all-women marathon

Serena Pitt and Joe Amabile at Sown's pop-up. Image used with permission.

Sown’s National Coffee Day pop-up draws 1,500 visitors

Image courtesy Auntie Anne's; used with permission.

Auntie Anne’s perfume sells out in 10 minutes

Courtesy Discover Puerto Rico. Image used with permission.

Inside Discover Puerto Rico’s partnership with Van Leeuwen Ice Cream

Image courtesy Felix Cat Insurance; used with permission.

Why Felix Cat Insurance created a hoodie specifically for cat dads

Jason Kelce didn’t ‘fit a certain bill’ to promote a child’s toy. That’s exactly why Hatchimals wanted to work with him

News Analysis

“Any platform has a risk where it’s borrowed, not owned ... Creators can lose their accounts, algorithms can start working against them or, in this case, the platform itself can disappear.”

— Maggie Reznikoff, SVP, global account management, Open Influence, on how a potential TikTok ban in the U.S. could impact influencer and creator marketing

PR 101: What is public relations?

By PRWeek staff, 24 October 2024

A definitive primer on the functions, factors and history that form the industry.

Deep dives

Health Influencer 30: Class of 2024

Johnson & Johnson’s Vanessa Broadhurst helps iconic brand reengage with consumers

PRWeek’s 40 Under 40 2024: The Next Wave

Katie Hill plays comms offense and defense for the NFL

The winners of the 2024 PRWeek Healthcare Awards

2024 PRWeek Salary Survey: Employers have the upper hand

Tree Paine: Taylor Swift’s ‘best friend’ who defends her reputation

PRWeek's Women of Distinction 2024

Convening

Women of Distinction 2025 opens for entries

20 November 2024 by PRWeek staff

PRWeek’s annual celebration of inspiring women in communication, including Women to Watch, is set for May 28.

PRWeek launches Purpose Awards 2025

18 November 2024 by PRWeek staff

Standard entry deadline is January 22, 2025. The awards will be presented on May 21, 2025.

PRWeek’s third-annual Crisis Comms Conference returns to DC in April 2025

12 November 2024 by PRWeek staff

Tactical takeaways from the industry’s leading experts will be plentiful at this third annual gathering.

PRWeek launches PRDecoded 2025 conference

18 September 2024 by PRWeek staff

Taking place in NYC on February 4, PRWeek’s high-profile annual event will also incorporate a Healthcare Conference content track.

Christina Chan to chair PRWeek Healthcare Awards jury

5 September 2024 by PRWeek staff

Regeneron Pharmaceuticals’ SVP, corporate affairs will oversee a top-level group of judges as they decide the winners who will be honored in NYC on the evening of February 4 next year.

PRWeek Healthcare Awards 2025 opens for entries

28 August 2024 by PRWeek staff

The winners of the newly refreshed awards will be celebrated during a gala dinner at Guastavino’s in New York City on February 4.

PRWeek unveils Hall of Fame class of 2024

21 August 2024 by PRWeek Staff

The honorees will be celebrated in NYC on November 20, along with the second recipient of the David Finn Award.

PRWeek’s 40 Under 40 class of 2024 announced

14 August 2024 by PRWeek staff

This year’s honorees represent the next wave of innovators and achievers working to push the practice of PR and marketing forward.

PRWeek US Awards 2025 open for entries

10 July 2024 by PRWeek staff

Extended deadline is 10/18.

Global Awards 2024: winners revealed

16 May 2024 by PRWeek UK staff

Weber Shandwick was the big winner with six awards at the prestigious PRWeek Global Awards 2024, announced during a glittering awards ceremony last night (15 May) at the London Marriott Hotel, Grosvenor Square, in London.