News

FDA repeatedly rejected safety claims made by Philips after the CPAP recall but waited to alert the public, emails show

As Philips reassured patients that millions of recalled machines were safe, internal emails show federal regulators privately told the company its testing didn’t account for the impact of long-term harm from tainted devices.

News

Do we simply not care about old people?

The COVID-19 pandemic would be a wake-up call for America, advocates for the elderly predicted: incontrovertible proof that the nation wasn’t doing enough to care for vulnerable older adults.

Campaigns

Power to the Patients debuts Super Bowl PSA with Jelly Roll, Lainey Wilson

A new PSA out of Power to the Patients features rapper Jelly Roll and country music star Lainey Wilson calling for healthcare price transparency during Super Bowl LVIII.

Introducing predictive AI, a new approach to targeting before health events occur

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.

Conversational AI: Transforming engagement in pharma marketing

Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences.

The power of owning your audience: Connecting with DTC and HCP consumers across channels for ideal engagement

To ensure a message resonates, pharma brands must connect with the right patients at key intervals of their treatment journey.

Implementing conversational AI for always-on engagement on brand.com

Conversational AI facilitates personalized, 24/7 interactions with patients and providers on brand.com, dramatically improving engagement, satisfaction and prescription behavior while providing rich insights and significantly elevating the ROI of marketing spend.

Partner Content

Healthcare experiences: The tale of two realities

We still find ourselves in a fragmented customer experience, one that ping-pongs between customer expectations and realized capabilities.

Partner Content

Customer experience: Beyond customer-centricity

A focus on more timely, personalized messaging.

Partner Content

Point of care uncovered

Sharing knowledge and exploring media impact in the data-driven age.

Partner Content

BGB Group announces partnership with scrum50 to deliver high-impact, consumer-centric creative to healthcare clients

Scrum50 brings a decade of barrier-free, consumer-connecting expertise to enhance BGB’s expanding capabilities.