How a little-known subscription service outperformed Super Bowl advertisers on social
Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.
Kraft confirms merger talks with Unilever
Kraft Heinz has made a sensational offer to acquire its FMCG rival Unilever, it has announced.
Good news--even skipped pre-roll ads can be effective
Six-second videos have maximum impact on brand awareness, finds a new Magna study.
Can a return to nudity save Playboy in an age of shareable media?
The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.
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How the Netherlands ranks as a global creative powerhouse
Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there...
Leaving the US: What to expect from a job abroad
Those serious about undertaking such an adventure should look beyond the glamour of an exotic move and get practical, writes the founder of recruitment firm Sasha the Mensch.
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How to build a video marketing program from the ground up in 2017 without spending a fortune
Build an elite team of video marketing masters.
The Recommendation Engine: Hungry's Brady Donnelly
When this NYU grad isn't managing AT&T and Samsung campaigns, he's binging "Goliath" on Amazon Prime, reading investigative journalism on longform.org or working as an editor at "Last Magazine."
Fight the youth: Campaign US' Digital 40 Over 40 opens for nominations
The industry's ageism is getting old. Let's prove millennials don't hold a monopoly on tech skills.
Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO
Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing officer.
Most viewers of TV shows with black leads are non-blacks, finds Nielsen study
Network hits with black stars draw multi-cultural audiences, according to Nielsen.
Marketing VP sues VR startup Magic Leap for gender discrimination
Tech professionals were warned to stay away from "the Three Os: Orientals, Old People and Ovaries," alleges the suit.
Why marketers should be excited about unlimited data
Verizon now offers unlimited data, meaning consumers have the option on all major carriers.
1-800-Flowers finds out what happens when a brand gets on the wrong side of a pro wrestler
WWE wrestler Chris Jericho added 1-800-Flowers to his "list" after what he thought was shoddy customer service.
Protein World's Khloe Kardashian leotard ad spurs fresh criticism in UK
Some Londoners express disgust at unrealistic body image promoted by controversial advertiser.
My career in 5 executions: BBH's John Patroulis
Whether it's Unilever, Xbox or Adidas, BBH NY's creative chairman sticks to one simple rule: No one cares what a company has to say.
Snickers upstages Kate Upton on Sports Illustrated back cover
BBDO NY features unlikely swimsuit models for the third year in a row
More than half of Snapchat users open, watch branded content
A new report shows a high willingness among users to engage with advertisers.
Pernod Ricard CEO talks 'hometainment', transparency and traceability
The French drinks giant wants to focus on "getting to know customers directly and intimately, rather than getting information from agencies."
How brands like Jeep and Airbnb get their fans to do their marketing for them
Iris debuts its Participation Brand Index, which measures how advertisers harness their communities' power.
Want to win the talent wars? Get ready for the baby boom
Most agencies offer less than 12 weeks of paid maternity leave, few offer paid paternity leave and none offer paid child care, writes the chief operating officer at The 3% Movement.
What to expect from pilot season 2017
Procedurals, military dramas, family sitcoms, and reboots, reboots, reboots!
Disney uses Twitter to send 'Beauty and the Beast' roses to movie fans on Valentine's Day
The holiday-themed promotion will include fan interaction with the cast.
Jaguar Land Rover calls global media review and resumes online advertising
Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.
Ad Council uses Pro Bowl Kiss Cam to challenge bias for Valentine's Day
Third chapter of "Love Has No Labels" celebrates diversity and survivors in Orlando.
UGC is performing better than brand posts on Facebook
An uptick in political conversation isn't the only thing changing Facebook.
Snickers empathizes with Adele after Grammys flub
After its intentional Super Bowl live ad disaster, the candy bar brand felt for Adele after she needed a do over of her tribute to George Michael.
5 brands that skip flowers and go straight to the bedroom for Valentine's Day
The adage "sex sells" isn't just for marketing lingerie; other brands drop some not-so-subtle hints
Brand Superfan of the Week: Shake Shack's Rachel Hamburger
Yes, that's her real name, and no, she didn't change it for Shake Shack. But she did get that tattoo.
Purpose. It's not just for millennials.
As a young team, Mike Shine and I tried to write things that mattered. Today, every kid coming out of school is an activist and our industry is open to championing, writes the chief creative officer of Butler, Shine, Stern & Partners.
Truth turns tobacco advertising into a social justice issue
In the new #StopProfiling campaign, Truth Initiative accuses the tobacco industry of profiling African-Americans and people in low-income communities.
Why marketers heart video for Valentine's Day
VIsual sharing makes particular sense for the emotional holiday.
Engage or walk away? Brands' dilemma after a Trump Twitter attack
Experts are split on whether brands should push back against or placate the president if he mentions them on Twitter. Yet they agree all brands should be prepared for the scenario.
Starbucks China enables social gifting via WeChat to brew up sales
WeChat's 846 million users can pay for a Starbucks digital gift card through the app's Wallet function.
Facebook signs up to Media Rating Council auditing
The social network takes another step toward transparency after misstating some key metrics.
Partner content
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The 4 most important traits of a successful CMO in 2017
The common theme for this year's essential CMO skills is "put up or shut up."
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Career Advice
Michael Kassan's MediaLink sells to Cannes Lions owner Ascential in $207M deal
Michael Kassan, known as one of the best networkers in the ad industry, has sold his media advisory business, MediaLink, to Ascential, the owner of Cannes Lions, for up to $207 million.
