PR Week UK

FEATURE

PRWeek UK’s 24 most-read comment articles of 2024

TOP STORY

‘Comms must call it out’ – Steven Bartlett misinformation row

What are the big PR lessons from the misinformation row over Steven Bartlett’s Diary of a CEO podcast? Health comms experts from Virgo Health, Hanover, GCI Health, Brands2Life, PLMR and others share their views.

PRWeek reveals UK Communicator of the Year 2024

Who got their message across most effectively this year? Today, we profile the individual at the very top of our ranking for 2024.

UK COMMUNICATORS OF THE YEAR

PRWeek UK Communicators of the Year 2024: the list in full

PRWeek UK Communicators of the Year: 2. Sir Chris Hoy

PRWeek UK Communicators of the Year: 3. Baroness Tanni Grey-Thompson

PRWeek UK Communicators of the Year: 4. Shirine Khoury-Haq

PRWeek UK Communicators of the Year: 5. Charli XCX

PRWeek reveals UK Communicators of the Year (8-6)

PRWeek reveals UK Communicators of the Year (11-9)

PRWeek reveals UK Communicators of the Year (14-12)

PRWeek reveals UK Communicators of the Year (17-15)

PRWeek reveals UK Communicators of the Year (20-18)

HOT RIGHT NOW

Instinctif places Germany business in administration

Omnicom and IPG ‘huddling together as cold winds blow’: Martin Sorrell

Golin London names head of consumer practice

Headland announces senior hires from Brunswick and FGS

South Western Railway names retained corporate and consumer PR agency

PRWeek Corporate Affairs Awards 2025: early bird deadline nears, judges named

PEOPLE MOVES

Ex-Sunak aide joins fledgling public affairs agency

Golin London names head of consumer practice

Headland announces senior hires from Brunswick and FGS

Wealth and asset management firm hires first corporate comms director

Grayling hires Labour Party’s ex-chief operating officer

Movers and Shakers: Unilever, Golin, Hanbury Strategy and more…

Tinder director of communications departs for Pinterest

LATEST PODCAST EPISODES

Omnicom-IPG merger – impact on PR agencies, PRWeek podcast

NI hikes likely to hit pay packets in 2025 - PRWeek podcast

‘Define budget early’ – TUI and Ogilvy on perfect pitching, PRWeek podcast

Measurement: be brave, be bold, sell yourself – PRWeek podcast

The Guardian dumps X: ‘Pulling off mass media worries me’ – podcast

Trump will have ‘immediate impact’ in parts of PR – PRWeek podcast

John Lewis on Christmas campaign trends – PRWeek podcast

PITCH UPDATE

Pitch Update: Samsung, Lindt, South Western Railway, Kronenbourg 1664 and more…

PRWeek’s round-up of pitches and account moves.

LATEST PITCH UPDATES

South Western Railway names retained corporate and consumer PR agency

Kronenbourg 1664 hires agency on six-figure global comms brief

Samsung appoints global PR agency for Networks Business

Agency wins Lindt PR brief amid new business boom

Coca-Cola-owned Finlandia puts account out to pitch

Pitch Update: Cathay Pacific, Wilkinson Sword, Interflora, UA92 and more…

Travel association enlists creative comms agency for PR and social brief

FROM THE UK EDITOR

‘In January, I outlined 24 things I thought would happen in the comms industry this year. I was keen to avoid fence-sitting and vagueness, but rather stick my neck out with some fairly bold predictions. Let’s see how I did…’

LATEST CAMPAIGNS

AA bubble wrap, Experian elves, EE and the Bunnymen - Campaigns round-up

My top brand campaigns of 2024 – PRWeek UK senior reporter Evie Barrett

Hellmann’s hijacks Brat, Lidl ‘Midgeure’ cheddar, Burger King Unwrapped - Campaigns round-up

Premier Inn and Nessa, Butterkist and Wicked, CeX anti-Black Friday - Campaigns round-up

‘Less James Bond, more James Bombs’ – Creative Hits and Misses of the Week

Oatly and Giggs, Ikea concept store, Extra ‘Chewns’ - Campaigns round-up

‘Feels almost anti-consumerism’ – PRWeek Xmas panel declare winners

OPINION

December client pitching – naughty or nice?

As the year winds down, December brings what we agencies call the ‘silly season’ – a time marked by mass client planning, holiday chaos and an inescapable winter bug (or two) doing the rounds. Throw the inevitable pitching frenzy into the mix and we know it’s nearly Christmas!

LATEST OPINION

SearchGPT: how to adapt for the AI search engine era