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'Shared ideas of success', 'more questions', 'two-way reviews': How to fix the communication problem in the communications industry
In-house comms heads in APAC open up about how PR agencies should communicate more effectively with them.
The battle to reverse WPP's dramatic decline
All was not well at WPP during Martin Sorrell's final year in charge and, as the first anniversary of his shock exit looms, revenues keep sliding. New chief executive Mark Read is warning of a third year of decline in 2019 and a long turnaround in prospect.
Profile: 'Don't call us the taxman' says HMRC comms director Poli Stuart-Lacey
Poli Stuart-Lacey, the director of communications at HMRC, is on a mission to consign the stuffy 'taxman' image of the institution to the history books and reposition it as a vibrant, diverse and fair organisation in the eyes of the public.
Sorrell departs WPP: how an outsider shaped the global ad industry
PRWeek sister title Campaign's legendary journalist John Tylee reflects on the career of another legend - WPP founder, and now former CEO, Martin Sorrell.
NHS Digital's Rachel Royall on the summer cyber-attack, the glass ceiling and the challenge for all public sector communicators
Rachel Royall, the director of comms at NHS Digital, took up her new role in the summer, a few weeks after an unprecedented cyber-attack that hit NHS computer systems across the country. Five months after taking up her post, Royall talks to PRWeek about what the NHS can learn from the attack, the challenges for public sector comms professionals and her career to date.
Postcard from Japan: Communicating in an era of great change
This is a prime moment for Japan's PR industry to redefine its role as arbiter and communicator, says APCO Worldwide's Seiko Indo.
CMO Q&A: Nissan's Roel de Vries
Nissan's head of marketing tells Diana Bradley his stance on autonomous cars, auto shows, and integrating advertising and PR.
Brands in motion: more than just the facts
You need more than the truth. It's a fact both the media and brand communicators face today. But if you understand your purpose and consistently convey it, says Microsoft's Frank Shaw and the other industry leaders who convened at this WE Communications-hosted event in Seattle, you will earn consumers' trust
PRWeek at Cannes: Brands in motion must channel their inner Muhammad Ali
At this WE Communications-sponsored panel at Cannes, leaders from Airbnb, KFC, and Samsung discussed how purpose, data, and a new kind of creativity help brands define themselves and stay ahead in a constantly moving world
Comms Director Report: optimism high but Brexit concerns persist
The 'PRWeek/Brands2Life Comms Director Report 2017' is the most upbeat survey of the industry in five years, with optimism about the coming year high among respondents.
So, you want my job? Head of corporate comms at Surrey Police
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ruth Shulver's job as head of corporate comms at Surrey Police?
So, you want my job? Media relations officer at Canterbury Christ Church University
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Holly Finch's job as Media Relations Officer at Canterbury Christ Church University?
So, you want my job? PR & comms manager at the National Army Museum
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Eloise Maxwell 's job as PR & comms manager at the National Army Museum?
So, you want my job? Press & PR executive at Warwick Business School
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ashley Potter's job as press & PR executive at Warwick Business School?
So, you want my job? Comms Officer for Derbyshire Healthcare NHS Foundation Trust
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Ashley Toon's role as comms officer for Derbyshire Healthcare NHS Foundation Trust?
So, you want my job? Director of comms, the University of Cambridge
PRWeek takes a sidelong look at recruitment in public sector comms. Do you fancy Paul Mylrea's role as director of comms at the University of Cambridge?
Postcard from Thailand: Doing business in the dynamic 'land of smiles'
This nation of 68 million offers economic opportunity in what is, by most accounts, the world's most dynamic economic zone.
Can Russia reengage the West through public relations?
As allegations rage about U.S. presidential candidate Donald Trump's links with Russia, the Vladimir Putin-led government is set to once again splash the cash with Western PR firms to try and improve its image in the international arena.
Imagination put to work: How Deirdre Latour is redefining GE's comms unit
From the moment she rose to the top comms spot, GE’s new CCO has directed a daunting global task list — from a multibillion-dollar acquisition to the controversial relocation of the company’s headquarters — with the poise, panache, and leadership of a seasoned pro.
Deep Dive: Experiential PR - the next wave of storytelling
With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere.
Cannes PR Lions jurors on 'cause fatigue', emoji overload - and why PR shops struggle
PR Lions jurors John Clinton and Kat Thomas give the lowdown on why PR agencies yet again failed to win many awards, and why agencies need to tread carefully when using causes in campaigns.
10 things not to miss at Cannes Lions - and top tips for the week
PRWeek UK runs down the 10 must-see sessions at this year's Cannes Lions festival, which begins on Saturday - and an experienced Lionsgoer gives his top dos and dont's for the jamboree.
Global Power Book chiefs see themselves as George Clooney and Helen Mirren
Many male PR chiefs would fancy being personified by George Clooney if the story of their life was made into a movie.
Twitter and Facebook dominant platforms for Global Power Book leaders
PR chiefs in the Global Power Book were closely divided between Twitter and Facebook as their most useful social media platform, with the microblogging service edging out Mark Zuckerberg's social utility by 122 votes to 103.
PRWeek Global Power Book chiefs pick Hillary for president as the best of a bad bunch
If the members of PRWeek's Global Power Book 2016 represented the US electorate, they would vote into office Democratic presidential candidate Hillary Clinton by an overwhelming margin.
The Big Interview: LG's senior director of global comms Ken Hong
Helming comms for one of the biggest tech brands in the world isn't always smooth sailing. From better ROI, improving product lifecycle comms and navigating fragmented digital channels, Ken Hong explains why complacency is the fast track to irrelevance.
Country Case File: Australia's drive for creative digital content
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Australia.
Deep Dive: Public affairs in APAC - an ever-changing game
With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand as the region continues be a goldmine for brands.
Inside In-house: Kimberly-Clark's APAC communications director on brand building and newsrooms
Kimberly-Clark's vision is to lead with 'essentials for a better life', with sustainability forming an important part of its comms activity in Asia, according to Shweta Shukla, its director for communications & government affairs in the region.
The Big Interview: eBay's APAC communications director Daniel Feiler
From rebuilding the company's reputation in China, to making sense of the all the new tools and tech-sector talk flying around, Daniel Feiler explains why he's always been up for a challenge and how eBay fits the bill.
Country Case File: Assessing the huge PR potential of Indonesia
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Indonesia.
Deep Dive: Internal comms - more than a monthly newsletter
Once a little regarded part of the business, internal comms is fast becoming a key part of brand strategy as companies realise that how you interact with employees is as important as how you engage consumers.
Inside in-house: Adobe's APAC communications director on research and 'content velocity'
Julie Cleeland Nicholls explains why the brand's comms strategy is centred on crafting and sharing stories and how its customers play a key role in achieving this goal.
The Big Interview: Nissan's chief communications officer Jonathan Adashek
Making the jump from tech to industry is a challenging one, but Adashek explains why he's glad he did it and what he thinks he can bring to one of Japan's most iconic brands.
Country Case File: Embracing digital marketing and PR in South Korea
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in South Korea.
Deep Dive: Telling stories through stats - PR and research studies
With evermore pieces of research being commissioned and published by PR agencies across the globe, what are the reasons behind undertaking such significant projects? And are these studies always reliable?
Inside in-house: Groupon's APAC head of comms on engaging consumers and 'storysharing'
Groupon aims to offer people the best experiences in their city. Amy Glancey, head of communications, APAC at the daily deals site, explains how she measures success and why April Fool's Day is giving her sleepless nights.
The Big Interview: Fast Retailing's director of global PR Aldo Liguori
Having been fascinated with Japan from a young age, Aldo Liguori talks about his life in the country's PR world, the value of international experience, and what comms agencies can do better for brands.
Country Case File: Thailand rife with digital and mobile PR opportunities
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Thailand
Inside in-house: MetLife HK's head of marketing & comms talks digital and storytelling
MetLife Hong Kong's Sunshine Farzan talks about tapping into consumers' emotions and why the art of storytelling plays a major role in the insurer's comms
FT global comms VP Darcy Keller talks mistakes, millennials and the digital era
As senior vice-president of comms and marketing at the Financial Times, Darcy Keller needs to be ready for any eventuality. She tells Alex Benady about honing crisis comms preparation and her growing influence over the brand's image.
Deep Dive: PR and nonprofit organisations - small resources can make a big impact
With limited budgets and small staff resources, nonprofits face a steep uphill battle getting their messages out, as do the agencies which help them. But passion, belief and PR can still go a long way.
How to make friends and influence business growth: UK agencies form alliances to help global growth
Setting up a new office overseas can be prohibitively expensive but some agencies have gone down the alternative route of forming alliances with agencies in different markets. Alex Benady looks at the pros and cons of this approach
The Big Interview: Avian Media's CEO Nitin Mantri
Recognised as one of India's top PR leaders, Nitin Mantri talks about how the country's comms scene has evolved, where it's still lagging behind and the potential still to come
Inside in-house: ThyssenKrupp's APAC head of communications talks local appeal and business knowhow
Tino Fritsch, head of communications, Asia Pacific at ThyssenKrupp talks about his first 18 months in the role and why he believes management skills are essential for comms professionals
Country Case File: Gentle optimism for Japan's PR industry as economy begins slow recovery
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Japan
Postcard from Israel: A growing economy with a vulnerable government
The 'start-up nation' has plenty of opportunities for the PR industry, says Maayan Nave, owner of Now-You Heart & Business Communication and head of global comms and PR for SodaStream International.
Deep Dive: Changing tactics to win the sports PR game
As the exorbitant amount of money invested in the Asian sports industry continues to soar, sports properties and brands are looking for the whole package when it comes to entering, activating and promoting their products. As such, PR agencies are having to throw out the old playbook and change their game plans to stay relevant
The Big Interview: The Hoffman Agency's CEO & founder Lou Hoffman
An entrepreneur who's always looking for the next challenge, Lou Hoffman talks about setting up his agency, the rise of Asia and what excites him about where the PR industry is heading
Seven shock PR departures in 2015
These industry stallwarts surprised us all with their resignations, writes Anna Reynolds
The 17 opinion pieces that shook 2015
If there is something the PR and comms industry is never short of, it's an opinion. Here are the opinion pieces which floated your boat, rattled your cage and flipped your pancake in 2015.
The Big Interview: Artemis Associates director John Dawson
The long-time former Bloomberg TV anchor has switched sides to the PR world. He talks about why he made the decision, what he's learned so far and the road ahead
14 quotes which summed up PR in 2015
It's been another memorable year in the PR industry and our quotes sum up everything from the purpose of PR to why The Sun missed out on the MPs' expenses exclusive...
Inside in-house: Rolls-Royce's APAC communications director on keeping relevant and emotional ties
Erin Atan, communications director, Asia-Pacific at Rolls-Royce Singapore explains why emotional appeal is key to the brand's PR strategy and how it is focusing on a content-led comms programme
Country Case File: Myanmar brimming with PR possibilities in new era of democratic optimism
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Myanmar
Deep Dive: Cyber security - the comms issue that isn't talked about
Cyber security is an ever-growing threat in Asia with multiple attacks and breaches occurring all the time. Many brands in the region loathe talking about it publicly, but PR agencies are helping change this attitude as reputation becomes a heavy price to pay for silence
Brand reputation: Good and bad ways to manage product recall
Having to take back a product seems like a no-win situation, but it can be a chance for brands to show their worth
Top PR agencies hold own against other marketing disciplines, but independents struggle for margins
UK independents grew faster than the group-owned agencies this year but were less effective at converting that income into profits. However, the industry enjoyed solid growth overall and performed well compared with other marketing disciplines
Inside in-house: Globe Telecom's SVP of corporate comms on social media and Star Wars
Ma Yolanda Crisanto, senior vice president, corporate communications at Philippines-based Globe Telecom, talks about the challenges of PR in the telecoms sector and why Star Wars is the next big thing for the brand
The Big Interview: Weber Shandwick's China president Darren Burns
One of a rare breed that has seen the rapid rise of China's PR scene over the past decade and more, Burns explains how he came to be there, what makes Chinese consumers tick and why it's such an exciting place to be
Matthew Freud: 30 years of the fame factory
After 30 years of groundbreaking work Matthew Freud's eponymous agency is now independent, with new offices and a revamped management structure. Alex Benady talks to the inaugural member of PRWeek's Hall of Fame about living in fear, professional pride and potential acquisitions.
Country Case File: Growing economy and digital buzz key for PR in the Philippines
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in the Philippines
Shaping Dell's privatized, post-buyout future
After guiding Dell through a complex and climactic buyout, its VP of global comms is focused on creating scalable PR-led initiatives that will help shape the brand's future.
CEO Q&A: Where Reddit goes from here
After recently returning to Reddit, cofounder Steve Huffman tells Diana Bradley how the company is faring after a tumultuous few months
Inside in-house: BASF's APAC comms head on accessible PR messages and 'infotainment'
Genevieve Hilton, BASF's head of external communications for corporate affairs in APAC, talks about the challenges of crafting a PR strategy for the brand with products in every industry
Deep Dive: The new CSR - being good socially is crucial to good strategy
Viewed for a long time as mere corporate philanthropy, CSR has morphed into a full-time occupation for brands and agencies with significant opportunities for building business through reputation
Integration, content, global growth: PR 'crucial' as Chime outlines future vision
Chime Communications is targeting more global expansion under new majority owner Providence, with content creation and integration key themes. John Harrington gets the lowdown from CEO Christopher Satterthwaite and Good Relations chief executive Richard Moss
PR ethics in Asia are a patchwork of values
In the wake of a number of ethics scandals in Asia and Europe, does the region's PR pass the 'clean test'?
The Big Interview: ONE Championship's director of public relations Loren Mack
Meet the one-man PR machine who has helped the mixed-martial-arts brand become Asia's largest sports media property in just four years
Case Study: How Transparency International got the anti-corruption message out in Malaysia
We were heading to Malaysia to begin the largest anti-corruption conference in the world and it was due to be opened by the Prime Minister. He had pocketed $700m dollars into his personal bank account claiming it was a "political donation" from a mysterious Middle East donor.
Country Case File: Social-media bandwagon is boosting PR in Malaysia
In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Malaysia
Shell VP talks Greenpeace, reputation, Arctic drilling and renewable energy
Shell has faced reputational problems for years, largely caused by environmental campaigners and the oil giant's reluctance to engage in public debate. Its vice-president for media relations tells Alex Benady why drilling in the Arctic is not as destructive as it sounds and how the company is embracing engagement to convince the world that hydrocarbons are the future.
KitKat, Red Bull and Confused.com: How brands are driving the new-age space race
The commercialisation of space is inevitable, argues British astronomer Chris Impey, and it's big brand founders like Richard Branson, Elon Musk and Jeff Bezos who will be taking the biggest leaps for mankind.
Inside in-house: AccorHotels' PR boss on how content curation is driving comms in Asia-Pacific
AccorHotels' Asia-Pacific vice president communications Gaynor Reid discusses the importance of PR as the company opens one new hotel a week, in the latest of PRWeek Asia's new monthly features.
Too much free porn is bad for business
For today's porn industry, a glut of free content means that, contrary to belief, sometimes sex doesn't sell.
Deep Dive: If Asia's digital content business is booming, why aren't consumers captivated?
Digital content is accounting for an increasing amount of agency revenue, but consumer engagement levels can vary wildly. We ask industry experts how this can be improved.
The Big Interview: Yahoo's senior director, product and tech comms Arunav Sinha
The global PR team has become "a catalyst" as the company strives to target millennials and boost its mobile platforms. But is CEO Marissa Mayer's strategy working?
Country Case File: Vietnam - A rising PR star in Asia
In the first of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Vietnam
Total recall: Inside the first 24 hours of a product crisis
An hour-by-hour breakdown of a crisis response messaging campaign.
The Big Interview: Burson-Marsteller Asia-Pacific CEO Margaret Key
The "buttoned-up go-to agency for crisis and reputation issues" has been slow to meet the digital challenge in some markets, but that is changing rapidly, says new APAC boss
Can China keep pace with soaring digital PR demands?
The slowdown in economic growth and rise in austerity measures across China are changing client-agency relationships
Case Study: Sweet success as PR out-performs ads for Jolly Rancher in China
PR campaign led to greater ROI and market share than better-funded TV advertising approach
Deep Dive: Can anyone solve PR's staff turnover troubles in Asia?
Is it healthy for agencies in Asia to still be losing 20-30 per cent of their employees each year? Most execs we spoke to said not, so what are they doing to stem the tide of departing talent? PRWeek Asia Editor Gary Scattergood investigates in the first of our monthly Deep Dives.
From athletics and cycling to football: Does more money in sport mean more problems?
As certain sports' profiles have risen, brands have thrown money at them to bask in the reflected glory. But bad behaviour has snowballed. Alex Benady looks at the links between a burgeoning global sports market and foul play in the industry.
Airline disasters: How data insights can help shape the PR response
Perceived strength of the brand far more important to an airline's long-term future than the immediate post-disaster PR response, says data expert.
Video: PRWeek's Cannes Lions Party
PRWeek's party at the InterContinental Carlton in Cannes celebrated this year's award winners from the PR industry.
Case study: How volunteer-led PR campaign kicked homophobia into touch
Gay rugby players in Australia produced a PR masterclass to overhaul attitudes to homosexuality in sport.
The Big Interview: MSL's Olivier Fleurot
MSLGroup's CEO on taking Asia from five to 30 percent of global business, his views on China being ripe for further investment and why he won't manage Brazilians like Germans
Legal gags: Asia's online laws threaten media business
Any blow to internet freedom is a blow to the future of media and advertising, writes Madeline Earp, research analyst for Freedom on the Net at Freedom House.
Case study: Smashing social-media expectations with the help of Asia's top bloggers
#Escapers15 exposed hotel firm Accor and airline Scoot to a whole new audience through digital innovation
The Big Interview: PR Newswire's Michael Pranikoff
Many brands "stink on social", and simply getting placed in The New York Times is no longer evidence of PR success, says the company's global director of emerging media.
Indian heatwave: PR execs on the government's "reactionary" and "too little, too late" comms response
No political will to issue precautionary advice, but it is very tough to target those most at risk, say industry sources
Digital gains credibility in Japan's PR market
As Japanese brands - and people - embrace social media tools, digital comms is now a major player in the PR sector.
Content hubs: Newsroom trend helps PR agencies thrive
The need for speed and insights is sparking the launch of in-house editorial teams. Is it essential to staying ahead?
Download the Global Agency Business Report Asia ebook
This ebook (PDF, registration required for access) contains the profiles and rankings of Asia-based agencies from the 2015 Global Agency Business Report.
Digital disruption translates to opportunity in Asia: Agency Business Report 2015
Talent and the blurred lines between marketing and PR were the two dominant themes that came out of PRWeek Asia's conversations with agency leaders for the 2015 Agency Business Report. Both derive from the irresistible force that digital technology represents in the industry.
Crisis modeling: Asia considers scenario planning
Preemptive models and crisis simulation exercises are key to responding swiftly and successfully to a social media crisis.
Bridging the North-South communication gap in Korea
Working with two charitable organizations, Cheil Worldwide developed an app that helps children of North Korean defectors cope with language differences as they adjust to life in South Korea.
Internal event helps Marriott marketers 'Get your story on'
CASE STUDY: Jack Morton Worldwide recasts storytelling as a sales enabler for Marriott International.
Ray-Ban connects with China's cool kids
CASE STUDY: How Ray-Ban communicated and boosted its engagement with aspirational youth in China for a campaign with eight different products.
