CRM Analytics
¿Qué es CRM Analytics?
Ahora no hay nada entre tú y las ideas que necesitas. Para cada usuario empresarial. Explora cualquier combinación de datos, obtén respuestas al instante y compártelas con tu equipo. Desde cualquier Leer más dispositivo, en cualquier lugar, más rápido que nunca. Para analíticos. Ofrece nuevas perspectivas a los usuarios de tu negocio, cómo, dónde y cuándo lo deseen. Descubre todas las oportunidades a la velocidad de tu negocio. Mostrar menos¿Quién usa CRM Analytics?
Usuarios de negocios cotidianos.
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CRM Analytics
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Opinones de CRM Analytics
Jovana
Salesforce software makes your daily work easier.
Comentarios: I use this software to report daily work and tasks and to keep everything in the company's database, so it is easy to find and follow up later.
Puntos a favor:
The Salesforce software makes my daily reporting sorted and easy to find. It keeps me updated and it makes my daily tasks easy to follow up.
Contras:
The Software is very easy to use. I did not notice any problems so far.
Ricardo
Alternativas consideradas:
Salesforce Analytics Cloud Performance Review
Comentarios: Take decisions based on information result now easier
Puntos a favor:
The dashboards are very handy and useful to our activities because it nicely integrates the information and presents it in a very digestable way with the enhancement of the Analytics Cloud
Contras:
Knowledge ramp is a bit difficult to users that have no idea what is it
Craig
All-in-One Analytics Platform
Comentarios: As long as data integrations and some past experience using Salesforce Analytics Cloud is there, I find this tool super helpful in retargeting customers who are engaged with my marketing campaigns but need an extra nudge to buy my apparel items. Additionally, analyzing the retargeting campaigns on an ongoing basis and after they have concluded helps me use those clusters of customers for other ads I want to run in the future for a different but related items, categories or brands. If there is more technical support and training available for non-premium users, we should see a growth in value of Salesforce Analytics Cloud.
Puntos a favor:
I used Salesforce Analytics Cloud to analyze impact of my marketing campaigns on customer journeys. After I connected Google Analytics to Salesforce, I was able to see the data flow between the tow systems. I then created custom audiences in Google Analytics using the criteria of customers who engaged with marketing campaigns, added items to cart but didn't purchase them. Once the destination of Salesforce was added, I was able to execute campaigns against those audiences. These re-targeting ads helped reduce cart abandonments and increase conversion rates. Because of data integration and re-targeting capabilities, I could leverage Salesforce Analytics Cloud to improve sales from customers who were interested in purchasing my apparel items. This data driven strategy drove high ROI for my business.
Contras:
Setting up integration between Salesforce Analytics Cloud and business intelligence tools such as MicroStrategy needs development resources. There is a learning curve for users who have not used Salesforce before. Example: data extensions, APIs, etc. need to be configured according to Salesforce requirements. Coding knowledge is needed to maximize potential of data connectors. If password is forgotten, there is a long process to reset it which sometimes may involve working with Salesforce administrator or tech support. If tools like Datorama are used, integration is easier but then clients have to spend extra money to get access to those add-ons. So, premium support and integration costs are high.
Ankit
Great analytics platform from Salesforce
Comentarios: CRM Analytics has a several customization options for visual analytics that are being used to server our clients. It is a huge plus that it can integrate the Salesforce products really well. So, if you have a Salesforce stack then this product will be an added advantage for analytics and get insights to the datasets.
Puntos a favor:
1. The platform is easy to use2. You can view the data on the tool itself and can make minor formatting changes over the cloud itself3. Connectivity to other systems is an add-on4. Several customization options for reporting
Contras:
1. It can take sometime to understand the UI of the tool2. Bit expensive and takes time to build the report
Usuario verificado
Easy to use but has hurdles too
Comentarios: Quite easy to use for the end user, could do with some improvements but is a good tool all in all
Puntos a favor:
It helps out your data into a visual point which helps to track news business as well as existing quotes. It links to external applications which is helpful
Contras:
The views can be limited sometimes so may not be able to entirely personalize the way you want to use it. You need coding knowledge in order to be able to maneuver or change things which makes it tough
