What Is Trustpilot?

Trustpilot is a customer review management tool best suited for medium to large-sized online businesses to connect and build trust with customers, giving every brand the power to turn consumer feedback into concrete results. Collect, manage, and display customer reviews to improve conversions, stand out in SERPs, and boost sales. Start a free account to get powerful reporting & analytics, review invitations & reminders, onsite review widgets, Google Seller Ratings, rich snippet stars, and more.

Who Uses Trustpilot?

Trustpilot serves all of the Internet economy. - Ecommerce - Retail - Financial services - Consumer services - Consumer goods - Insurance - Healthcare - Auto - Travel

Trustpilot Software - Boost your marketing Trustpilot Software - Attract new customers Trustpilot Software - Manage reviews Trustpilot Software - Grow with reviews Trustpilot Software - Learn from reviews

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Reviews of Trustpilot

Average score

Overall
4.5
Ease of Use
4.6
Customer Service
4.3
Features
4.4
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Michael
Michael
Director, International Operations in US
Verified LinkedIn User
Health, Wellness & Fitness, 51-200 Employees
Used the Software for: 6-12 months
Reviewer Source

Best review platform out there.

5.0 3 years ago

Comments: Online reviews are critical to our business and Trustpilot allows us to integrate, seamlessly, with Google and Facebook.

Pros:

Where to start. Ease of use, customer support, online resources and, most importantly, completely customizable solutions that allow us to maximize all customer touchpoints. The customized solutions, from automatically sending out reviews to google integration, is what I like most about Trustpilot. We use Trustpilot to automatically send out product-specific review invites with every purchase. In the case that we the customer is purchasing apparel, there are apparel specific data points you can collect, like fit, fabric and quality. This is critical for us as we look to differentiate ourselves from other companies out there. Additionally, the review platform is easy to navigate and easy for the customer to leave a review. They also make it very easy to allow us to respond back to the customer as well.

Cons:

The only issue that I have had with Trustpilot is when we submit evidence that a review is not authentic. It takes too long and requires too much data for them to pull the review right away. Often times we will get a slew of fabricated reviews in the middle of a large campaign and those fabricated reviews can interrupt the momentum we look to gain.

Trustpilot Response

3 years ago

Hi Michael, Thanks for taking the time to leave us a review. It's always nice to hear when a customer is very happy with our service and all our platform has to offer. We know we're not perfect, and will definitely let our team know of your feedback regarding wait times around the reported reviews process. If there's anything we can help out with in the future, please don't hesitate to get in touch. Let's upgrade the world with reviews!

Musa
Freelancer Software Developer in UK
Information Technology & Services, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Renowned business review website of the planet

5.0 2 months ago New

Comments: As a freelancer software developer, before offering any software proposal, I refer to the reviews of any business on TrustPilot. It has saved me a lot of time to send proposals to fake companies.

Pros:

Consumers review their service experience with any businesses on TrustPilot. Very much famous for genuine reviews. TrustPilot is the most reliable source to find authentic reviews of any business.

Cons:

Customer support takes time to reply to the queries

Trustpilot Response

last month

Hi Musa, Thanks for leaving us a review. It's great to know that you've found Trustpilot to be the most reliable source to find authentic reviews! We're so sorry if there was any delay when trying to get in touch with our team and will be sure to let them know. We hope you will continue enjoying using Trustpilot! Thanks, The Trustpilot Team

Verified Reviewer
Marketing Assistant in UK
Verified LinkedIn User
Transportation/Trucking/Railroad, 201-500 Employees
Used the Software for: 6-12 months
Reviewer Source

Trustpilot is an amazing site

3.0 2 months ago New

Pros:

It's so easy to find out how reliable a company is through these easy to read, vetted reviews. As a business it's even easier to find out what your consumers are thinking. It's great that the reviews have to be verified unlike on other competitor sites.

Cons:

The flagging process is completely flawed.

Trustpilot Response

last month

Hi, Thanks for your review! It's great to know that you're finding our platform to be an amazing site and a great place to see what your consumers are thinking. Trust is at the heart of what we do, which is why our team is constantly working to fight fake reviews and misuse. Whilst we consistently invest time and resource into our fake reviews detection, for us, it's an ongoing process. We're always making updates to our automated systems and researching fake review patterns. We know our work in this area isn't a catch-all and there will always be work to be done, but you know what, we're up for the challenge! Thanks, The Trustpilot Team

Stacey Van
Social Media Manager in US
Airlines/Aviation, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

A Highly Recommended Trust Platform!

4.0 5 days ago New

Comments: Overall, I am very pleased with Trustpilot. It is easy to use, provides a great range of customer reviews, and is a great resource to refer to when making decisions.

Pros:

Trustpilot has been a great tool for me to find customer reviews about products and services. I love that it is easy to use and that it covers a wide range of products and services. The reviews are very helpful in making informed decisions.

Cons:

The only issue I have found with Trustpilot is that sometimes the reviews can be biased or not very accurate. I would like to see more checks and balances in place to ensure that reviews are more accurate and reliable.

Elexciss
Web Content Manager in Canada
Consumer Goods, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Great Experience using Free Version

4.0 last month New

Pros:

Full disclaimer, we are using the free version of TrustPilot and have been for a year or two. What's great about is the ease of response and snapshot insights that we're able to receive. I like that even with the free account there are some customizations available.

Cons:

I feel like TrustPilot could be a bit more involved when someone submits multiple reviews about the same issue. Sometimes they'll catch it and note it's not part of the overall score - but other times they don't. Also, if we do a request for more information from the poster and they don't respond, it doesn't give us any avenue to address their concerns and the review should be removed in my opinion. I don't bother to fight these as TrustPilot is not our main review platform, but if it was this would definitely be more cause for concern.

Trustpilot Response

last month

Hi, Thanks for leaving us a review! It's great to know that you're finding our platform to be easy to use. We use a strong combination of dedicated people and clever technology to protect our platform. Our customized fraud detection software automatically detects suspicious reviews and removes fakes. In addition, businesses and consumers can flag reviews that violate our guidelines. Our Content Integrity Team checks each flagged review, and if they find that it breaks the rules, they take action. Thanks, The Trustpilot Team