Infobip

Quite good with SMS marketing

Pros:

Infobip is a must have software for a SMS marketing campaign. It can handle thousand of contact list easily.

Cons:

The cost is the main thing that we are very careful while using this software and i believe it is more suitable for medium or large organization.

Easy to use, once you get a hang of it

Comments: Infobip provides a holistic package to reach out to different channels using organization-specific business rules that can be customized. That's a big plus point. Personally, having access to our Account Manager [SENSITIVE CONTENT HIDDEN] who is dedicated to supporting our business throughout is a wonderful experience. I am also grateful to [SENSITIVE CONTENT HIDDEN] for her top of the class product knowledge and patience as I went through the process of understanding how the system works in the shortest time possible.

Pros:

Infobip works like most CRMs out there but with a better visual. It is easy to use once you get a hang of it.

Cons:

I think the way the functions are called are just different from the rest its peers. Even with experience working with different platforms, I find the naming convention of the functions hard to memorize. Infobip uses PEOPLE, SEGMENTS, TAGS, MOMENTS, COMMUNICATION, BROADCAST, FLOW. I wish they're just simply called Contacts, List, Tags, Campaigns. Even if I use the system multiple times a day, I still am not used to how the functions are called. I actually have a sticky note to identify PEOPLE = CONTACTS, SEGMENTS = LIST, TAGS = LIST etc. That's how tough it is.

Complete Platform

Comments: So far quite smooth.
No complaints is a good thing meaning it is stable. :)

Pros:

Complete suite of email, sms, push notification features.

Cons:

Cost slightly high. Huge corporations can bring cost down but they need a dev team.

Outstanding Sms Marketing Platform

Comments: It's a great tool for marketing purposes, but they should improve on the response time on issues raised

Pros:

Currently using this platform for marketing SMS and push notification features for our core banking system.

Cons:

The platform only delivers SMS to Safaricom subscribers. The support team takes a long to respond to the issue raised.

Easy to use product

Comments: Very comprehensive but easy to use portal.

Pros:

Currently only using the sms feature which is super easy to use

Cons:

The top up function would be great if could be integrated with a payment gateway to support credit card or debit card top up