What Is Hotjar?

The slow, manual days of collating data and feedback are over. Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs. It provides product experience insights that show how users behave and what they feel strongly about, so product teams can deliver real value to customers. Trusted by 900,000 websites in 180+ countries.

Who Uses Hotjar?

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

Hotjar Software - Heatmaps visually represent where users click, move, and scroll on your site. Hotjar Software - Recordings are live playbacks of users on your site. Watch full recordings of each visit, including the clicks, mouse movements, u-turns, and rage clicks. Identify issues on the fly and spot solutions in seconds. Hotjar Software - Surveys bring voice-of-customer to your decision-making. Gathering evidence for a new product or feature? Use a targeted Survey to validate your ideas and better understand your users. Hotjar Software - Recruit the right users and get interviews scheduled with minimum fuss. Focus on spotting the key insights while Engage seamlessly hosts, records, and transcribes your calls. Hotjar Software - A real-time suggestion box on your site, Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they're looking at.

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Reviews of Hotjar

Average score

Overall
4.7
Ease of Use
4.6
Customer Service
4.5
Features
4.5
Value for Money
4.5

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
70%
4
27%
3
3%
1
0%
Piotr
Piotr
Ceo in Poland
Verified LinkedIn User
Marketing & Advertising, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

One of the best tools for checking users behavior

5.0 2 months ago New

Comments: Pricing. The Free option is very little, and pricing for more then 100 recordes session per day is crazy

Pros:

There are a lot of great features on Hotjar, but for me it's recordings.With this recordings feature we found out that one of our clients has bug on website, that was cleaning busket after 5 products were added to basket. So I strongly recommend, to make some records and check them, even with HotJar trial.

Cons:

Pricing. It's not expensive tool, but we are usually using it from time to time. Not every day.

Atul
Author in India
Arts & Crafts, Self Employed
Used the Software for: 2+ years
Reviewer Source

Most Recommended Product

5.0 2 weeks ago New

Pros:

User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.

Cons:

Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.

Ioana
Ioana
User Researcher in Austria
Verified LinkedIn User
Leisure, Travel & Tourism, 201-500 Employees
Used the Software for: 2+ years
Reviewer Source

Great little tool for starting your UX research

3.0 3 years ago

Comments: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pros:

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Cons:

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Hotjar Response

3 years ago

Hey Ioana! Thanks so much for leaving this review and sharing your thoughts on Hotjar. Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you. There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that! All best, Alex

Rezaul
Data Analyst in US
Research, 201-500 Employees
Used the Software for: 1+ year
Reviewer Source

Excellent for website visitor tracking and future decision making.

5.0 3 months ago

Comments: As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business. The data is promptly updated to our HotJar account as clients submit their answers, allowing me to analyze it right away.

Pros:

The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form.

Cons:

Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more.

Noemí
Noemí
Brand Manager in Spain
Verified LinkedIn User
Food & Beverages, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

One of the best

5.0 last month New

Pros:

Perfect for understanding how visitors are interacting with your website in real-time. You can see what pages they visit, where they click, and even record their mouse movements. Invaluable insights for improving the user experience and increase the CR.

Cons:

There no intrinsic con to the platform but time itself. Time to analyze all the data and insights that you could extract. Usually we over estimate the time dedicated and the efforts that we will put in tools like this one. So, usually they went under-used.