Consumers want the ability to purchase goods and services anytime, anywhere. In the 1990’s, the new way to pay was online through Eccomerce payment pages. Mid-2000 brought the introduction of mobile payments, enabling shoppers to pay using their smartphone. And as “pay as you go” solutions have developed, convenience payments enabled by kiosks have also grown, allowing consumers to purchase electronics in airports and DVD rentals in grocery stores – all with a quick swipe of their credit card.
Bluefin offers a complete suite of products for today’s omni-channel merchant. But where we differ from other providers is that each of our POS products is backed by our PCI-validated P2PE solution.
Retailers Maintain a Watchful Eye on Data Security
In 2013 and 2014, the vulnerabilities of retail point of sale systems were exposed through several high-profile data breaches. These breaches have cost companies hundreds of millions of dollars and rocked consumer confidence. In a large percentage of breach cases, malware was the culprit, infiltrating the retail system and stealing clear-text cardholder data to be later sold on the black market.
In March 2014, Bluefin became the first North American-based company to receive PCI validation for a retail point-to-point encryption (P2PE) solution and the first North American-based company to receive PCI validation for mobile P2PE in December 2014.
Bluefin takes a “devalue the data” approach to security. Retailers can choose to “defend the fort” by building stronger firewalls, alerts and systems – or they can implement Bluefin’s PCI P2PE products to encrypt cardholder data at the point of entry, rendering the data useless to fraudsters.
Bluefin provides major retailers and chains a full suite of PCI-validated P2PE products including:
- Retail point of sale devices. Bluefin provides PCI-validated P2PE retail point of sale processing through our PayConex Enhanced Gateway or Decryptx P2PE Decryption as a Service (DaaS) product that requires no change to current processing relationships. Our certifications with the EMV-ready Ingenico (iPP320, iPP350), ID Tech and soon to be introduced Verifone and PAX devices provide retailers a wide variety of PCI-validated P2PE devices to choose from.
- Mobile point of sale system. Our PCI-validated P2PE mobile solution, QuickSwipe, provides processing via an iOS phone or tablet with optional cash drawer, Bluetooth printer and tablet stand. QuickSwipe utilizes Infinite Peripherals’ Prima M mobile swipe device and is available as an integrated solution or through Decryptx.
- Call center for mail and telephone order. Call center and MOTO transactions are an integral piece of retail sales. For retail MOTO operations, Bluefin provides the PCI-validated P2PE ID Tech SREDKey which connects via USB and can be used with or without Bluefin’s virtual terminal.
- Kiosk and unattended. Bluefin’s PCI-validated P2PE solution is an ideal security mechanism for unattended payment situations. The ID Tech SecuRED can be installed on kiosks and unattended systems to encrypt payment data upon swipe. The SecuRED is tamper-proof, preventing the installation of skimmers.
Retail Partnerships and Integrations
Bluefin’s PCI-validated P2PE solutions are available to processors, acquirers, retail POS software providers and kiosk manufacturers through Decryptx. Decryptx enables your company to offer our PCI-validated P2PE products through your processing environment, allowing you to meet customer demands for enhanced payment security while preventing disintermediation from competitors. Decryptx is the only PCI-validated P2PE solution on the market that gives retail providers the ability to offer PCI-validated P2PE through their current platform. Contact us for more information.