Social Media for PR (2016 edition)
It was my pleasure tonight to speak to Lee Schoentrup’s University of Washington PR Certificate class about social media. This is the sixth or seventh [correction: ninth] year I’ve given […]
Category Archives: Web Content
Mobile-friendly web design: Look before you leap into the future
Your new mobile-friendly website may unexpectedly shut out your customers or employees who use older desktop or laptop computers. Here’s why.
Dramatic changes for SEO are only just beginning
I have a client who’s starting a comprehensive website update. Talking with him last night, I realized that he’s still back in the old days when you could win at […]
Effective web content: Rethinking your About page
I’m working with three clients on small-business websites and we’re getting hung up on the About pages. So I went off and did some research on About pages (specifically for small-business websites). I found […]
Getting control of your content: The Language of Content Strategy
Organizations acknowledge the tremendous value of their content — content being anything and everything customers encounter along the way to the product, from ads to websites to printed packaging and user manuals. […]
The future of journalism on the web
Mark Andreessen’s article about online journalism includes a list of organizations to watch: The Atlantic, Buzzfeed, The Guardian, The Verge, and more.
Storytelling for Social Media
Perhaps the biggest challenge for PR professionals today is sharing the stage with all the other people trying to tell a version of the corporate story — from Marketing and Customer Service to employees, customers, and indie pundits.
