Ooyala for online media

earn more everywhere

Maximize your global revenues as you deliver the most relevant ads to all viewers and screens.

Ooyala for online media

Reach viewers where they watch

Globally, 42% of all online viewing is on mobile devices.
Make the most of your content

US digital video ad revenue will rise by a CAGR of 21.9% through 2020.
The future is online

Weekly traditional TV viewing by 18–24-year-olds has fallen by close to 32% since 2011.

All the software & services you need

Video platform
Media Logistics
Video Advertising
Video Analytics

Audience Builder

Raise ad revenues as you cut operating costs.

Watch our Audience Builder demo to see how we can help your business.

WATCH your ad revenues climb

Grow your audience with high-quality experiences delivered to any device. Keep viewers engaged with content and ads designed just for them.

Shrink your operating costs

Invest in content, not overhead. Our superior management tools and performance analytics keep costs down.

minimize in-house cost

Ooyala helps you stand up a service with minimal capital and in-house resources. Take advantage of Ooyala's years of experience delivering and supporting digital video for leading media publishers.

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Ooyala AppStudio

Everything you need to launch a premium OTT service in weeks

launch and adapt at lightning speed

Get to market quickly with our out-of-the-box OTT solution. Ooyala AppStudio provides everything you need, including: cloud-based video and app content management, pre-integrated subscriber management, AVOD and SVOD monetization, templated app builder, industry-leading analytics and much more.

premium experience at a non-premium price

Ooyala AppStudio delivers a full OTT experience without the costly development and integration needs of other solutions. Get more multi-screen value with game-changing tools for presentation, offer management and content curation.

real-time control

Engage users and improve your ROI with smart analytics and reporting from Ooyala IQ. Gain insights, make business decisions, and transform the look and behavior of your apps in minutes.

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Ooyala Flex

Ooyala Flex brings together workflow automation, production and asset management to help you improve operations from start to finish.

gain full visibility

Finally: a complete real-time view of your video production and distribution process, from creation right through to syndication.

be more efficient

Seamless integration with your existing systems and tools lets you orchestrate and automate workflows, speeding the flow of media operations.

move faster

Make business-critical changes. Adapt and adjust at the pace of your business—whether it’s technology integrations, new workflows or new offerings.

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Ooyala Pulse & Pulse SSP

Ad serving, management and programmatic trading tools for broadcasters and publishers.

earn more and work smarter

Maximize your inventory, effective CPMs and sell-out rates with Ooyala Pulse.

tap into new opportunities with programmatic trading

Control, transparency and enterprise-class service: Ooyala Pulse SSP gives you a holistic approach to direct and programmatic sales.

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The system mirrors your existing content category structure and enables you to set up your device groups and define your content for short or long form. Based on your content, device, and format setup, you can dynamically set insertion policies or ad loads for pre, mid, and post roll ads, thereby optimizing the available inventory. Ooyala Pulse allows premium broadcasters and publishers to maximize their online TV advertising revenue by increasing CPMs, optimizing sell out rates, and maximizing available video inventory. Ooyala's platform comes with extensive capabilities to help you maximize your CPMs. With our powerful planner tool and targeting options, you can create unique and innovative sales packages that will help you increase your CPMs. You can choose from a wide range of relevant targeting options, including audience targeting based on first or third party data from your DMT partner of choice. This enables you to personalize ads to the users, increasing engagement, and ultimately, maximize revenues. Finally, we provide the ability to set goals on engagement events such as ad completion rather than just traditional ad impressions. Pulse also enables your ad operations team to optimize sell out rates. They'll be able to effectively forecast inventory and deliver campaigns to audiences across devices. You're able to sell one audience no matter the device. Our decision engine handles transcoding, device detection, and delivery across platforms. Our forecasting engine ensures maximization of revenues and fill rates by providing visibility to your inventory and booking status. It helps you identify unsold inventory so that you can focus sales efforts to increase sell out rates. Pulse is even able to handle unforeseen peaks in inventory availability with features for delivery pacing to avoid having unused ad inventory, and thus, missing key revenue opportunities. The Ooyala ad platform has several capabilities, which help publishers grow or unlock inventory. These include third-party syndication, including the ability to serve VAST tags into YouTube, in-page ad units, allowing editorial content to be repurposed as inventory, monetization of live or simulcast programming and our unique anti-ad blocking technology. We also provide you with real time analytics that will improve your decision making and ensure successful campaign performance. Through the dashboard, you get a quick and powerful overview of the overall performance of your ad business with key KPIs such as content consumption, ad served per minute, and fill rate. The dashboard also gives your ad operations team an instant overview of your past, present, and expected future performance. For more detailed insights on account, content, or campaign level reporting, we have our real-time solution Insight, which includes the ability to build customized reports and templates and then share them with customers or stakeholders across the business. Our campaign management overview shows you all running campaigns and the delivery status. From here, you can pull all related reports. The projected delivery status bar gives you instant feedback on a campaign's expected delivery, so that you can proactively ensure successful campaign delivery for your customers. Now let's talk about our sales side, programmatic trading platform enabling broadcasters and premium publishers to incorporate programmatic trading seamlessly into their sales workflow. Our holistic sales channel management helps you achieve the maximum possible CPM through either direct or indirect sales channels across VAST and RTB buyers, thereby optimizing the yield for every single impression. You can easily set up and configure your inventory, control your revenue sharing rules, and set global price floors to give you complete control of your own inventory. You can create open or closed marketplaces and private deals. You can then control the amount of information you want to pass on to the buyer. As you can see, you're always in full control of your inventory and how you sell it. Our platform is connected to the programmatic trading ecosystem, giving you access to all relevant international and local demand sources. Finally, the system comes with a powerful real-time reporting solution, enabling you to customize your dashboard and segment your data for every need. You're able to monitor the number of served impressions, the amount of RTB bids, and the agreed price, allowing you to keep track of performance and optimize revenues. Ooyala's Ad Tech platform not only provides the sophisticated forecasting, ad targeting, and campaign management capabilities you would expect from an advanced ad server, but it maximizes your online TV advertising revenue by increasing CPMs, optimizing sell out rates, and maximizing available video inventory. And the combination of our ad serving and programmatic trading stack enables holistic ad decisioning across direct and indirect sales channels, giving broadcasters and publishers the opportunity to maximize yield for every single ad impression. Contact us today to learn how you might start earning more with Ooyala's Ad Tech platform.

Watch our Ad Solutions demo to see how we can help your business

Ooyala IQ

Advanced analytics built specifically for video

MAKE DATA-DRIVEN DECISIONS

Make smarter programming, distribution, and monetization decisions with Ooyala IQ’s 360-degree view of viewer engagement.

MAXIMIZE VIEWS AND REVENUE

Segment data across multiple dimensions to understand exactly which content and syndication partners are generating the highest returns.

Download fact sheet ›

Watch our Ooyala IQ demo to see how deeper insights will help your business grow

What makes Ooyala solutions the best in the business?

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Four Stories of Video Success

Learn how other brands and publishers are innovating with online video and how to make your video strategy a success.

Download White paper

Let’s get started

Our team can simplify your video operations and set you up with the right solution for your business

earn more everywhere

Reach viewers where they watch

Make the most of your content

The future is online

All the software & services you need

Audience Builder

WATCH your ad revenues climb

Shrink your operating costs

minimize in-house cost

Ooyala AppStudio

launch and adapt at lightning speed

premium experience at a non-premium price

real-time control

Ooyala Flex

gain full visibility

be more efficient

move faster

Ooyala Pulse & Pulse SSP

earn more and work smarter

tap into new opportunities with programmatic trading

Ooyala IQ

MAKE DATA-DRIVEN DECISIONS

MAXIMIZE VIEWS AND REVENUE

What makes Ooyala solutions the best in the business?

Four Stories of Video Success

Let’s get started