Customers

COMMITTED TO CUSTOMER SUCCESS

Hundreds of global customers rely on Ooyala’s cloud-based video and advertising software and services. We help cut costs and complexity and build more engaged and profitable audiences.

Customers

customer Quotes

We see great value having our video delivery and advertising technology from the same innovative provider; not only for the benefits gained through their analytic capabilities but also having support and professional services under one roof.

— Brendan McGillicuddy, Digital Development Manager, TV3 Group

Ooyala is an innovative, strategic partner. There’s no way we could be doing what we’re doing without Ooyala.

— Ryan Holmes, Director, Digital Media Group, BYU

With Ooyala we’ve seen our programmatic bottom line increase month-over-month.

— Tom Ellingsen, Commercial Director, VGTV

Ooyala IQ analytics helped us recognize and optimize a better video workflow, making a significant impact on our video business from boosts in viewer engagement, total time spent on video and monetization.

— Steve Baron, Vice President of Digital Content and Technology, Tribune Broadcasting

Featured Success Stories

monetize unsold inventory with programmatic

VGTV

Leading Norwegian news provider

Ooyala Pulse SSP

Challenge

Reduce local unsold inventory to maximize revenues. Access pool of programmatic buyers to sell remnant inventory efficiently.

Solutions

Moved all remnant inventory to programmatic channels to increase efficiency. Set up marketplaces to connect to extensive pool of ad buyers. Combined programmatic direct deals and auction-based marketplaces to boost CPMs, while creating better monetization of inventory not sold directly.

Impact

Total sellout rate increased, specifically within private marketplaces where it more than tripled.

Provide Live streaming for passionate fans

Cronulla Sharks

Of the Australian National Rugby League (NRL)

Challenge

Help the Cronulla Sharks of the Australian National Rugby League’s (NRL) deliver live broadcasts to its passionate fans.

Solutions

The Cronulla Sharks, which had plans in place for live video capture, signed up to become the first club in the NRL to deliver live broadcasts. They worked with the NRL’s digital rights partner Telstra and Ooyala to use the Ooyala Live platform.

Impact

Ooyala helped deliver a match live stream to over 30,000 rugby fans in 38 countries.

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Deliver premium live pay-per-view broadcasts

Vienna state opera

International opera house

Challenge

Become a fully-fledged international broadcaster—engaging opera fans across the globe, and offer a service that goes beyond traditional broadcast.

Solutions

Reached fans across devices and through pre-installed TV app via Samsung partnership. Enabled productions to be broadcast live from the opera house as premium PPV service, released as “as-live” performances for each time zone, and archived for sale as TVOD videos.

Impact

Enabled opera fans to watch these performances from around the globe and stay on track towards goal of 1000 live viewers per event.

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EXPAND GLOBAL FAN BASE

Arsenal

Iconic English Football Club

Video is critical to football. It's all about the match. And specifically, it's all about the highlights. People want to catch up on what they haven't seen or see what they've enjoyed over and over again. They want to show their mates in the pub. They want to be able to see it on their mobile. They want to be able to watch it at home or on their desk at work. Ooyala takes away the production headache for us. A single ingest point, transcoded into multiple bitrates. It's all done for us automatically. We were a bit nervous initially because Ooyala are an American company. What's been very heartening is their commitment to Europe. They have a European office. They have their UK office here, which is obviously convenient for us. And they have a team here. And they spend a lot of time getting European clients, understanding the European market, and we feel they're very committed to it. So they're a global company. Another key feature for us is live streaming. And we can relax, because Ooyala partner with global CDNs who are able to cope with the 100,000 or 200,000 users we might have turn up for a match all around the same time, and we know the video'll be delivered. I've got a very stats hungry team. Everybody wants to know who's consuming video, where, for how long, what's hot and what's not. So Backlot gives us that, plus a whole lot of other control over our assets. The Ooyala platform gives us a possibility of doing different sorts of advertising. We can integrate that with external advertising networks. We can do pre-roll, post-roll, all of that kind of stuff as well, which is obviously important to our sponsors and if we need to monetize the video in certain ways. So I look forward to Ooyala staying with all the innovations happening, especially in mobile and making sure that our fans can see content on whichever platforms they have. [MUSIC PLAYING]

Challenge

Better reach their global fan base, increase worldwide brand recognition and revenue, and offer a service going beyond the live football match experience. Have a scalable solution and advanced analytics to guide content decisions and fan marketing strategy.

Solutions

Powered live audio streaming from the football field within a Digital Membership subscription, giving fans the ability to access from anywhere. Delivered in-depth analytics to optimize programming and operational decisions in real-time.

Impact

Football fans were able to listen to live matches through a video stream and access VOD content from over 200 countries, with fans tuning in across mobile, desktop and tablet devices.

download the full case study

Provide live and VOD streaming across devices

bjTv

Premier Japanese sports broadcaster

Ooyala Revenue Builder

Challenge

Deliver HD-quality, live and VOD basketball coverage everywhere that their dedicated fanbase watched video and particularly reach fans on their mobile devices. Leverage a cost-effective yet fluid solution for managing, and publishing video quickly and easily.

Solutions

Powered live streaming for over 1000 basketball games annually and VOD playback, giving fans the ability to watch anywhere—including over 97% of Android devices. Provided lightning-fast delivery, and publishing workflows.

Impact

Increased Android subscribers by more than 200% with Ooyala playback to mobile devices.

download the full case study

OPTIMIZE MOBILE EXPERIENCE

Tribune Media

Leading media group

Challenge

Optimize for the small screen to insure a top quality viewing experience for the 61% of users who visit their site on mobile devices.

Solutions

Provided guidance and expert recommendations to deliver a simple and efficient mobile interface clearly indicating which news stories have video and making it easy to watch. Tribune created dedicated mobile apps for each of their 40+ affiliates. Video is a mainstay of most stories; users can navigate through the story text while the video plays seamlessly. A 'Watch Live' section lets users jump into each station’s live broadcast. Users are prompted to take advantage of breaking new stories by enabling push notification alerts.

Impact

This strategy has dramatically improved mobile engagement. The number who watch a video to the end is now 56% on mobile vs 49% on desktop—a comparison that's quite uncommon in the video world.

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