Mar 23 2017 6:45 AM
Binging is big in the United States; it has been since Netflix first made it possible to watch a season of House of Cards over a long weekend, and that has made it critical for competing – or...
Industry News
Is cord cutting over? Far from it, and that’s creating new OTT opportunities
Mar 16 2017 1:15 PM
Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and...
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.
Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes...
Video header bidding is a question of should you, not can you
Mar 08 2017 8:30 PM
This post originally appeared in AdExchanger: "Header Bidding Doesn't Work For Video"
If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the...
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise. However, in Ooyala’s new Video Index Extra report, “Broadcasters Shy to Adopt Programmatic: Challenges and Solutions," we find that...
Facebook boards the mid-roll ad train
Feb 24 2017 4:30 PM
Facebook video is starting to look more like TV -- and chasing TV ad budgets as well.
The social media giant is now testing VOD mid-roll ad breaks with select partners, using the company’s new Ad...
Kids SVOD market heats up with YouTube Red original programming
Feb 15 2017 4:00 PM
As more niche audiences flock to OTT services devoted to their specific interests today, a focus on kids SVOD programming is becoming a popular strategy for OTT providers to capture and keep cord-...
Feb 06 2017 8:15 AM
OTT video viewers may be just about as fickle as traditional TV viewers, with roughly 19% churning some of their SVOD services during the past 12 months, which is down from 20% a year ago, according...
Feb 06 2017 6:00 AM
This past weekend, the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was...
Feb 02 2017 1:15 PM
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than...
Jan 18 2017 4:15 PM
Could this be the start of the Great Cable Channel Recession? Maybe. Esquire Network, the joint venture between NBCUniversal and Hearst that began in 2013, today announced that it’s going to the...
Jan 18 2017 12:45 PM
This post first originally appeared in Videonuze.
As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes....
Jan 11 2017 11:45 AM
Netflix has joined the long list of over-the-top services that are looking to use South Korean dramas as a lure to draw new viewers in Asia, while at the same time making its own service more...
Jan 09 2017 11:15 AM
Some good news for the home entertainment industry – depending upon which segment of the industry you’re part of: Consumers spent nearly $18.3 billion in 2016, a 2% increase from 2015.
Subscription...
Jan 06 2017 6:00 AM
The global programmatic display ad market is expected to grow at a CAGR 49% by 2019, according to a new report from Future Market Insights.
The global programmatic display advertising market was...
Jan 05 2017 5:30 AM
Think AT&T is looking at its DirecTV Now as a complementary service to its satellite-delivered DirecTV service or wired service U-verse TV? Think again.
AT&T at CES this week previewed its 5G...
Jan 04 2017 3:15 PM
Viewing time of live TV continued to decline in Q3, albeit by only a minute in from a year ago, as viewers increasingly tune in to time-shifted TV and online video.
Nielsen said live TV viewing per...
Jan 04 2017 11:45 AM
Hulu’s entry into live streaming will launch within the next few months for less than $40/mo., according to Hulu CEO Mike Hopkins, who also announced the service had reached a deal with CBS for its...
Jan 04 2017 7:15 AM
Iflix, the Netflix wannabe that has gained a toe-hold in some Asia-Pacific countries, is extending its content reach, signing a multi-year programming deal with Pakistan’s entertainment channel Hum...
Could streaming be the only way to watch Argentinian soccer?
Jan 03 2017 2:30 PM
Consumers’ appetite for live sports streamed online is continuing to create opportunities for leagues and teams around the world to expand their audiences and create new means to monetize their...
Jan 03 2017 1:45 PM
Growing consumer spending power and affordable multiplay service bundle are fueling the adoption of prepaid satellite pay-TV services (DTH) in Latin America, especially among consumers who previously...
Dec 22 2016 1:30 PM
As the year comes to an end, I reminisce over some of the things I did. A few firsts come to my mind. I watched a live Opera for the first time ever. 2016 also happens to be the year I finally...
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