Beyond the Single View of the Customer: Taking Insights a Step Further
In order for today’s businesses to thrive in the current marketplace, every department needs to have a strong focus on the customer. Accomplishing this hinges upon the company having a single view of the customer, which enables the business to … read more
2017 Email Marketing Industry Report: What’s Driving Today’s Marketers
Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. This report from Emma asks: What do marketers care about? What are their biggest … read more
The App Marketer’s Guide to Facebook User Acquisition
Facebook is a leading platform for driving installs to your app, with vast targeting options and native ad formats fitting whatever unique goals you might bring to the table. However, app marketers shouldn’t expect to hit the ground running; utilizing … read more
How to Grow Customer Lifetime Value with People-Based Search Marketing
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your … read more
7 ways to use people-based search
People-based search lets you reach the right people at the exact moment they show intent to buy. That’s huge. But to get the most out of this new discipline, search marketers need to be able to reach more people and … read more
An Introduction: Performance Marketing for Your Business
Performance marketing can provide maximum advertising power without draining your advertising budget. This introduction to performance marketing from TUNE covers the following topics: Basic concepts of performance marketing programs An introduction to affiliate offers Understanding publishers
The 2017 User Engagement Top 100 Report: Subscription Retailers
Subscription retailers are capitalizing on changing buying habits and disrupting traditional retail. Iterable evaluated the email and mobile messaging strategies of the top 100 U.S. subscription retailers to uncover how they engage users across the customer journey. Download Iterable’s latest report to … read more
The Marketer’s Guide to APIs: Increasing Offline Conversions with Tracking and Analytics
Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a growing blind spot in your data — what happens offline. When … read more
6 Considerations for Choosing a Live Chat Solution to Increase Ecommerce Conversion
When exploring your live chat options, it’s important to understand that not all chats are created equal. The difference between a “smart” chat engagement vs a generic chat engagement can be the difference between a customer completing a purchase or … read more
Personally Identifiable Information: Responsible Practices to Safeguard your Google Analytics Data
The digital space has given marketers massive reach and capability. But with that power comes responsibility, along with an obligation to protect data that can be recognized as personally identifiable information (PII). Recurring audits and safeguards built into your technical … read more
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