The Secret to Driving Facebook and Display Ad ROI: Phone call conversions
Date: Apr 25, 2017 1:00 EST (10:00PST)Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech
Content Attribution: Identifying content that converts
Date: Apr 4, 2017 1:00 EST (10:00PST)Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.
The 5 Pillars of Marketing Automation Success: Establishing a Strong Foundation for Your B2B Clients
Are you setting your B2B clients up for marketing automation success? By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this issue of Agency Perspectives, you will learn: … read more
Intro to Agile Marketing: Work faster and smarter by changing how you work
Date: Mar 8, 2017 1:00 EST (10:00PST)Speakers:
Andrea Fryrear, Founder and Chief Content Officer, Fox Content
David Lesué, Creative Director, Workfront
Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Date: Mar 30, 2017 1:00 EST (10:00PST)Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester
Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth
Uncover some of the secrets behind building successful, ongoing relationships with clients – including leveraging marketing automation. In this issue of Agency Perspectives, you will: Hear about the many benefits of retainer-based business Get tips on how to approach client … read more
Creative is Complicated: Tips for better brand/agency collaboration
Date: Feb 23, 2017 1:00 EST (10:00PST)Speakers:
Lesya Lysyj, Consultant and Brand Marketer
Mike Trigg, COO, Hightail
The Age of Brand, Agency & Customer Collaboration
Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report. 60% of brand/agency executives say … read more
14 Challenges Agencies & Media Companies Face
Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Some of the 14 challenges discussed in the white paper: Digital is difficult to sell … read more
Follow Four Steps to Find the Right Agency
The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? Four Steps to Finding the Right … read more
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