AI: The Next Generation of Marketing
AI is poised to elevate the power of marketers’ data capabilities and enable powerful contextual marketing programs. Yet as this new category emerges, AI-driven marketing is not well understood by marketers today, and organizations who don’t set the stage for … read more
The Secret to Driving Facebook and Display Ad ROI: Phone call conversions
Date: Apr 25, 2017 1:00 EST (10:00PST)Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech
Relevant Reach
Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more
Content Attribution: Identifying content that converts
Date: Apr 4, 2017 1:00 EST (10:00PST)Speakers:
Charlotte Bourne, Manager of Digital Intelligence, Cardinal Path
Erica Akella, Senior Digital Strategist, Intel Corp.
How to Use Network Data to Turn Bad Inputs into Gold
Date: Apr 6, 2017 1:00 EST (10:00PST)Speakers:
David M. Raab, Principal, Raab Associates
John Hurley, Director, Demand Generation and Content Marketing, Radius
Predict Customer Behavior With Intent Data
Inside this white paper from [24]7: Understand the difference between customer behavior patterns and practical intent data Personalize the buying experience by predicting customer behavior in the moment How you can use intent data to increase conversion rates and speed, … read more
The Digital Marketer’s Guide to AI-Powered CRO
Conversion rate optimization (CRO) is a data driven methodology to help your business improve key metrics and grow. Whether you’re a seasoned pro or just starting to learn about CRO, this white paper will help you understand how it can … read more
The Click-to-Call Playbook for Display Advertising
Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display. Get this guide from DialogTech to get started.
Data for Retailers
Savvy retailer marketers know that a data-first strategy is key to ensuring ROI on local campaigns. Gathering insights such as who your consumers are, how they found you, when they’re likely to visit your store, and the products they’re interested … read more
The Facebook Playbook for Call Conversions
Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … read more
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