Delivering timely, positive messages is an important way to strengthen the industry's reputation, in good times or bad. Through speeches, conversations with the media, employee newsletters or any of the hundreds of community-related projects in which banks are involved, bankers can help educate people about their industry.
ABA Communications Tools
NEW Amplify
Visit ABA's new Amplify website for grassroots PR tools to help you promote the work your bank does to better your community.
NEW Credit Unions: It's Time to Pay Your Fair Share
Use these communications tools to educate lawmakers and others on how credit unions have grown into a $1 trillion industry and outgrown their tax exemption.
Changes to Flood Insurance: Biggert-Waters Act 
Use these communications materials to inform customers about key changes to the National Flood Insurance Program. The materials include a fact sheet and sample cover letter as well as two customizable news releases that bankers can distribute to local media.
Communications Guide to the Nation's Banking Issues
A 156-page resource with talking points on dozens of issues such as overdrafts, deposit insurance, fair value accounting and robberies.
Customizable News Releases
Send these consumer friendly, fill-in-the-blank news releases to your local newspaper to increase your bank's positive media attention.
News to Use (updated every other month)
Keeping Your Bank's Frontline Personnel and Customers Informed
Bank Communicators E-mail Bulletin
Subscribe to this e-mail bulletin and get heads-up news alerts, talking points on hot issues and more.
The Business of Banking: What Every Policy Maker Needs to Know
A review of banking basics to help inform effective policy decisions.
American Housing Month (June): communications tools for bankers
ABA "On the Air"
A listing of ABA's many television and radio appearances with links to the interviews.
Additional Resources:
Communications Kits