Voice
& Tone

Video Tutorial

User

Can’t wait to watch a video tutorial so I can learn how to use MailChimp more effectively. 

User's Feelings
  • curiosity
  • interest
  • optimism
  • trust
Tips
  • Be an educator, not a salesperson. Show people how easy it is to use MailChimp.
  • Sound human, and relay MailChimp’s personality without getting in the way.

MailChimp

Once the page refreshes and shows you the content as it was just created, the next step is to test your campaigns to make sure all the moving parts work the way they’re supposed to.

Video Tutorial