Voice
& Tone

Failure Message

User

What went wrong? I really need to get this campaign out.

User's Feelings
  • confusion
  • stress
  • anger
Tips
  • Offer a solution or next step.
  • Be straightforward. Explain what’s going on right away.
  • Be calm. Don’t use exclamation points or alarming words like “alert” or "immediately."
  • Be serious. Don’t joke around with people who are frustrated.

MailChimp

We’re experiencing a problem at one of our data centers. Our engineers are on the case, and will have things back to normal shortly.

Failure Message