Voice
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Guide (getting started)

User

I want to learn how to use automation workflows. Hopefully this guide will help.

User's Feelings
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  • optimism
Tips
  • Be an educator. Show people how easy it is to use MailChimp.
  • Explain the benefits of MailChimp’s features without sounding salesy.

MailChimp

If your company plans to send different types of content to different segments of your subscriber list, then you should create one list for your company, and divide it into groups based on interest. Here’s how to do that.

Guide