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What's your marketing software tools strategy?
New software alone probably won't help your organization address its marketing woes. You're going to need to develop a marketing software strategy.
News
Trends in customer experience for 2017 and beyond
Bluewolf co-founder Eric Berridge looks at customer experience management in 2016, predictive analytics challenges and why customers must be at the center of your strategy.
Evaluate
Amazon Go could pave new paths in e-commerce
Amazon is carving out new capabilities in the e-commerce market with its Amazon Go service -- which may have a profound impact on CRM, according to expert Jeff Kaplan.
News
The 2017 technology trends in customer experience
Experts held forth on the promise and pitfalls of technologies that are changing today's environment at the Gilbane conference.
Know Thy Customer: Sales Analytics, Forecasting and New Tools
Customer data analytics can reap significant financial rewards for your organization’s sales, marketing and customer service departments. With so much data to contend with, companies often struggle with making sense of information from customers, public records and external databases. Luckily, we evaluate the newest sales and marketing tools making the process easier for IT managers and sales executives.
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Trending Topics
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CEM across channels Evaluate
Microsoft's ERP-CRM integration has few downsides
With the ERP-CRM integration, Microsoft may have a leg up in the Salesforce arena, where Salesforce has dominated in CRM but hasn't grabbed a foothold in the ERP space.
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Management strategies Manage
Consumer personalization drives brand success
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization.
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CEM strategy News
Trends in customer experience for 2017 and beyond
Bluewolf co-founder Eric Berridge looks at customer experience management in 2016, predictive analytics challenges and why customers must be at the center of your strategy.
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SaaS and cloud costs News
SaaS CRM license renewals not always easy
Companies that got a discount with their initial SaaS CRM implementation may not get the same kind of treatment when they renew their SaaS CRM license three years later, but the buyer still has the upper hand.
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Data governance Manage
How to bolster contact center customer data protection
Expert Scott Sachs offers tips for contact centers looking to improve customer data protection and meet data security regulations. Learn how a clean desk fits into the equation.
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Strategy and effectiveness News
Inbound marketing unseats traditional sales
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
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Call center management and customer service (8) +
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CRM and marketing (6) +
CRM learning center
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CRM management (5) +
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CRM technology and software decisions (8) +
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Customer data management (5) +
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Customer experience management (7) +
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Will trends like enterprise AI, IoT, voice activation or virtual reality come to your business in 2017?
Find Solutions For Your Project
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Ins and outs of contact center software for 2017
Contact center infrastructure evolves quickly and updates are inevitably necessary. Here's how to identify and make the changes your organization needs to ensure customer success.
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AI, IoT and M&A continue unabated in 2017
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What to keep in mind when choosing sales tools
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How e-commerce, voice-activated devices could upend CX
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Problem Solve
Fifteen ways to boost the customer experience
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement.
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The benefit of IoT analytics in supply chain management
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How will Microsoft Dynamics 365 impact users?
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Why is content marketing strategy a struggle?
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Agile marketing is coming to an organization near you
For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach.
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Contact center software: What to buy
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Four steps to a personalized customer experience
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Where companies are with location-based services
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E-Chapter | September 2016
Data analytics strategies and tools incite positive customer journeys
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E-Handbook | August 2016
The bright and potential dark side of mobile location-based services
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E-Handbook | July 2016
Predictive marketing analytics generates quality leads, seals deals
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E-Chapter | June 2016
Creative multichannel strategies improve customer experience
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E-Handbook | May 2016
Refine your view of the sales funnel
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CRM / Call Center Basics
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Ins and outs of contact center software for 2017
Contact center infrastructure evolves quickly and updates are inevitably necessary. Here's how to identify and make the changes your organization needs to ensure customer success.
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Get Started
key performance indicator (KPI)
A key performance indicator (KPI) is a business metric used to evaluate factors that are crucial to the success of an organization.
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agile marketing
Agile marketing is an iterative approach to marketing strategies that models methodologies used in agile software development. With agile marketing, teams identify and focus their collective efforts on high value projects, complete those projects ...
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News
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Customer experience management strategy
Trends in customer experience for 2017 and beyond
Bluewolf co-founder Eric Berridge looks at customer experience management in 2016, predictive analytics challenges and why customers must be at the center of your strategy.
-
Customer data integration and CRM
Arbor Memorial turns calls into data with DialogTech
With insight from its phone call leads, Arbor Memorial was able to find out that calls accounted for 1.5 times more sales than online-based leads.
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Customer experience management strategy
The 2017 technology trends in customer experience
Experts held forth on the promise and pitfalls of technologies that are changing today's environment at the Gilbane conference.