ADventures
Madison Avenue as we know it, is over. Traditional ad agencies and media outlets are being challenged by cord cutters and boutique social media firms hired by some of the world’s top brands and marketers. ADventures offers a glimpse into the new ecosystem of media and advertising and how trendy agencies, guerrilla marketing tactics and technology are creating new avenues.
Hollywood actresses take center stage for 2017 Pirelli calendar
PARIS Hollywood actresses take over the 2017 Pirelli calendar, with Uma Thurman, Helen Mirren, Kate Winslet and Nicole Kidman among the big names featuring in the latest edition unveiled in Paris on Tuesday. | Video
More ADventures Headlines
AT&T unveils DirecTV Now streaming service ahead of November 30 launch
NEW YORK AT&T Inc, the largest U.S. TV provider, unveiled on Monday the pricing and launch date for DirecTV Now, which will stream television programming through the internet to win customers who shun traditional cable and satellite TV subscriptions.
Time Inc owners could yet thank Bronfman
NEW YORK (Reuters Breakingviews) - Time Inc owners may yet send a note of thanks to Edgar Bronfman Jr. The former Seagram heir teamed up with Warner Music owner Len Blavatnik to make a bid for the $1.4 billion magazine firm - an offer which was rejected, according to the New York Post. The 30 percent mooted premium sounds decent for an indebted publisher with falling sales.
Viacom CEO looks to improve culture, affiliate relations, amid CBS talk
The top priorities of Viacom Inc's acting president and chief executive are improving key relations with affiliates as well as the struggling media company's internal culture, Bob Bakish told Reuters at the end of his first week on the job.
Israel's Cellcom launches app for Apple TV service
TEL AVIV Cellcom, Israel's biggest mobile phone operator, said on Monday it will offer Apple TV as it launched its new Cellcom TV app.
Sinclair Oil uses Macy's Parade to market return to east coast
Giant balloons will float above New York City’s 6th Avenue on Thursday morning in the annual Macy’s Thanksgiving Day Parade, one of them a 72-foot-long green dinosaur balloon from Sinclair Oil Corp boosting recognition of its name amid an expansion of its gas stations into the East. | Video
AppNexus bans Breitbart from ad exchange, citing hate speech
Breitbart News, the outlet once led by U.S. President-elect Donald Trump's chief strategist, has been blocked by one of the largest advertising exchanges serving digital publishers due to hate speech.
'No can do', Heinz beans advert banned over safety fears
LONDON A Heinz television advert showing people drumming a rhythm on its baked bean cans has been banned by British regulators on safety grounds.
Chinese chicken chain investigated over suggestive name, menu: paper
SHANGHAI Authorities are investigating a Shanghai-based fried chicken chain for possible violations of social order over its sexually suggestive name - "Call a Chick" - and menu items, the Shanghai Daily reported on Tuesday. | Video
Reese Witherspoon, AT&T venture, form media company aimed at women
Otter Media, the joint venture between AT&T Inc and The Chernin Group, has partnered with Reese Witherspoon to form a new multimedia company, Hello Sunshine, aimed at telling female-driven stories.
NBCUniversal doubles stake in BuzzFeed with $200 million investment
Online media company BuzzFeed, best known for its list-based articles and quizzes, said Comcast Corp's NBCUniversal had invested an additional $200 million in the company.
AT&T signs on Fox for DirectTV Now
AT&T has signed a deal with Fox Networks Group to continue showing its networks across its offerings including its online video service, DirectTV Now, the two companies announced on Monday.
Facebook's Zuckerberg discloses steps to fight fake news
Facebook Inc, facing withering criticism for failing to stem a flood of phony news articles in the run-up to the U.S. presidential election, is taking a series of steps to weed out hoaxes and other types of false information, chief executive Mark Zuckerberg said in a Facebook post Friday evening.
Facebook sets $6 billion buyback; accounting chief to leave
Social media giant Facebook Inc on Friday set a $6 billion buyback program for its Class A shares, beginning in the first quarter of 2017.
Most Americans back 'just the facts' news stories: Pew survey
WASHINGTON Most Americans want the media to present facts in news stories without adding interpretation, a Pew Research Center survey said on Friday amid a debate in the media about its role in covering Donald Trump's unconventional presidential campaign.
UK retailers seek to woo shoppers with Christmas TV adverts
LONDON From a dog bouncing on a trampoline on Christmas morning to Mrs Claus helping a young boy with a gift for his sister, the festive television adverts are rolling out from British retailers keen to woo consumers in the crucial year-end shopping season. | Video
Publicis CEO: business circles are 'optimistic' over Donald Trump
BARCELONA Business circles remain optimistic about the future economic policies of U.S. President-elect Donald Trump, Publicis Chief Executive Officer Maurice Levy said on Friday.
A Havas-Vivendi merger could 'make sense', Havas CEO says
BARCELONA A merger between advertising group Havas and French media giant Vivendi could "make sense", Havas Chief Executive Officer Yannick Bollore said on Friday, underscoring the mutual benefit for a tie-up between the groups.
Twitter CEO apologizes for allowing white supremacist ad
Twitter's Chief Executive Jack Dorsey apologized on Thursday after the microblogging service let through an ad promoting a white supremacist group.
GoldenTree's Tananbaum bullish on Puerto Rico bonds into 2017
NEW YORK Steven Tananbaum, chief investment officer and founding partner of roughly $24 billion asset manager GoldenTree Asset Management, said Thursday that he was bullish on Puerto Rico general obligation (GO) and COFINA bonds, as well as Brazil and Argentina's debt.
Five ways to hard-wire children for a lifetime of giving
NEW YORK(The writer is a Reuters contributor. The opinions expressed are his own.)